down vest womens
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Incredible$30.75avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Price range
Good$6.40–$141.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,615.87avg incumbent reviews — the moat a new listing must climb
Market size
Bad$24K$24K/yr · 191K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Returns
Bad16.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, down vest womens is a $24K/yr Amazon United States market (191K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
down vest womens market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $38K–$46K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #1,221
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 17.5%
- Avg brand age
- 34 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
58 rising
Sellers
64
Top-5 brand share
54%
Top 20: 81%
Top-5 click share
15%
Top 20: 38%
Open market
43%
- Fuinloth25%
- YUCOLEN15%
- Zeagoo5%
- NY Threads4%
- SweatyRocks4%
- Dqbeng3%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -80.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 29.8×
Top down vest womens search terms
- black cropped vest13K/yr
- blue puffer vest26K/yr
- crop puffer vest women20K/yr
- crop puffer vest12K/yr
- navy puffer vest women16K/yr
- beige puffer vest women7K/yr
- yellow puffer vest women5K/yr
- blue puffer vest women9K/yr
- navy blue puffer vest women11K/yr
- royal blue puffer vest11K/yr
Top down vest womens products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Black M
Fuinloth$33.954.6★3,271 rev
Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Navy Blue M
Fuinloth$33.434.6★3,271 rev
Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Black S
Fuinloth$33.334.6★3,271 rev
Fengbay Puffer Vest Women Sleeveless Winter Clothing Puffy Cropped Quilted Vests Jacket Fall Outfits 2026 Trendy Womens Vest Top Crop Outerwear Black S
Fengbay$30.774.6★401 rev
YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat Black
YUCOLEN$28.494.7★83 rev
Newest
by launch date
TBMPOY Mens Lightweight Puffer Vest Outerwear Puffy Winter Warm Zipper Outdoor Sleeveless Jacket for Running Travel Navy XL
TBMPOY$27.3761 rev
YUCOLEN Cropped Puffer Vest Sleeveless Zip Up Outerwear Warm Puffer Lightweight Fashion Stand-up Collar Down Vest with Pockets Black M
YUCOLEN$31.3649 rev
Zeagoo Womens Quilted Vests Puffer Winter Lightweight Outerwear Sleeveless Zip Up Stand Collar Jacket With Pockets
Zeagoo$25.89205 rev
YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat Black
YUCOLEN$28.4983 rev
YUCOLEN Womens Crop Puffer Vest Lightweight Warm Outerwear with Fashion Stand Collar Zip Up Padded Cropped Jacket Coat DarkBlue
YUCOLEN$28.9183 rev
Trending
90-day click momentum
Fuinloth Womens Lightweight Warm Puffer Quilted Vest - 4-Pockets Stand Collar Zip Gilet Fall Winter Outerwear Beige M
Fuinloth$33.594.4★
TBMPOY Mens Lightweight Puffer Vest Outerwear Puffy Winter Warm Zipper Outdoor Sleeveless Jacket for Running Travel Navy XL
TBMPOY$27.374.4★
Fuinloth Womens Quilted Vest Stand Collar Lightweight Zip Padded Gilet Black M
Fuinloth$32.804.4★
YUCOLEN Cropped Puffer Vest Sleeveless Zip Up Outerwear Warm Puffer Lightweight Fashion Stand-up Collar Down Vest with Pockets Black M
YUCOLEN$31.364.3★
Fuinloth Womens Padded Vest High Stand Collar Lightweight Zip Crop Puffy Gilet Navy Blue XL
Fuinloth$32.474.6★
What buyers say about down vest womens
What buyers praise and complain about, mined from review topics.What buyers love
“Easy fit”
“provides warmth”
“Made very well for an Amazon product”
“They look extremely comfortable”
“not too heavy”
“Good material”
“It's just like the picture”
“reasonable for the price”
“Great color”
“It's super flattering too”
What buyers complain about
“Too short”
“Poor quality”
“the zipper is already hard to zip up”
“Very cheap material”
“Not even a shade of grey”
“didnt cover my tummy”
“Feels and looks expensive”
“trap more heat”
“It looked nothinggggg like the photo”
“UNCOMFORTABLE”
Top return reasons
Common questions
- Is down vest womens profitable to sell on Amazon United States?
- The niche generates $24K/yr across 159 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -80.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the down vest womens niche?
- 58 brands and 64 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in down vest womens?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 16.9% — above our launch gate.
- When does demand for down vest womens peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 29.8× the quietest.
- What does it cost to enter the down vest womens niche?
- Listings span $6.40–$141.71; the average listing price is $30.75 (sweet spot $15–$100). The average incumbent carries 2,616 reviews — the moat a new listing must climb.