Down Vest Womens

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

191K

Growth, 90 days vs prior 90

-80.3%

Conversion, latest week

0.4%

Market size, estimated

$24Ka year

Peak month

December29.8× the quietest month

Top search term

black cropped vest13K searches a year

Listings sell for $30.75 on average, from $6.40 to $141.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $30.75 that is $0 to $3K a year per listing.

Average price

$30.75inside the $15 to $100 sweet spot

Price range

$6.40–$141.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

16.9%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #1,221 within Coats, Jackets & Vests. It carries 2,616 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

17.5%

Average rank

#1,221in Coats, Jackets & Vests

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

2,616per listing

Listings tracked

159

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months