Down Pants

Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

163K

Growth, 90 days vs prior 90

-61.6%

Conversion, latest week

0.1%

Market size, estimated

$12Ka year

Peak month

December8.0× the quietest month

Top search term

down pants40K searches a year

Listings sell for $79.24 on average, from $22.40 to $292.33. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $79.24 that is $0 to $8K a year per listing.

Average price

$79.24inside the $15 to $100 sweet spot

Price range

$22.40–$292.33

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

13.7%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #2,475 within Hiking & Outdoor Recreation. It carries 650 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

9.9%

Average rank

#2,475in Hiking & Outdoor Recreation

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

650per listing

Listings tracked

45

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months