down jacket men
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$77.56avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,099.86avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$19.31–$346.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$62K$62K/yr · 189K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-68.3%90-day search growth — must beat 0% to launch
Returns
Bad12.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, down jacket men is a $62K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
down jacket men market data
- Units sold / yr
- 250–500
- avg 0–100/product
- Revenue / yr
- $19K–$39K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #3,573
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 56%
- Out of stock
- 18.1%
- Avg brand age
- 49 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
23 rising
Sellers
143
Top-5 brand share
82%
Top 20: 99%
Top-5 click share
23%
Top 20: 50%
Open market
16%
- Eddie Bauer56%
- Outdoor Ventures11%
- 33,000ft7%
- Pioneer Camp4%
- Columbia4%
- BLACK DIAMOND2%
- Open — no brand owns it (17 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -68.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 14.0×
Top down jacket men search terms
- eddie bauer jacket men25K/yr
- eddie bauer jacket32K/yr
- decathlon down jacket7K/yr
- 800 fill down jacket14K/yr
- eddie bauer puffer jacket men14K/yr
- eddie bauer down jacket10K/yr
- goose down jacket9K/yr
- eddie bauer jackets6K/yr
- eddy bauer jacket8K/yr
- 900 fill down jacket men7K/yr
Top down jacket men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eddie Bauer Mens CirrusLite Down Jacket Atlantic Recycled Large
Eddie Bauer$58.954.5★7,200 rev
Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel
Outdoor Ventures$51.884.5★1,348 rev
Eddie Bauer Mens Rainfoil Packable Jacket Dark Smoke Recycled Large
Eddie Bauer$49.424.6★1,127 rev
Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel
Outdoor Ventures$52.554.5★1,348 rev
Eddie Bauer Mens CirrusLite Down Jacket Dk Smoke Htr Recycled Large
Eddie Bauer$58.204.5★7,200 rev
Newest
by launch date
Eddie Bauer Men Mixed Media Fleece Jacket (US Alpha Large Regular Regular Khaki)
Eddie Bauer$31.915 rev
BLACK DIAMOND Mens Access Down 2.0 Hoody | 800 Fill Down Insulation | Lightweight Packable Jacket | Alpine & Cold Weather Layer | Tundra | Large
BLACK DIAMOND$346.290 rev
Mountain Hardwear Mens Ghost Whisperer Hoody Black X-Large
Mountain Hardwear$326.0924 rev
MARMOT Mens Zeus Jacket - Down-Insulated Water Resistant Lightweight Black Large
MARMOT$161.9456 rev
Columbia Mens Ascender Softshell Full Zip Rain Jacket Black Large
Columbia$63.131,772 rev
Trending
90-day click momentumBLACK DIAMOND Mens Access Down 2.0 Hoody | 800 Fill Down Insulation | Lightweight Packable Jacket | Alpine & Cold Weather Layer | Tundra | Large
BLACK DIAMOND$346.290.0★
Eddie Bauer Men Mixed Media Fleece Jacket (US Alpha Large Regular Regular Khaki)
Eddie Bauer$31.915.0★
Eddie Bauer Mens Rainfoil Packable Jacket Dark Smoke Recycled Large
Eddie Bauer$49.424.6★
Outdoor Ventures Mens Lightweight Packable Puffer Winter Jacket Insulated Puffy Coat for Snow Ski Hiking Travel
Outdoor Ventures$51.884.5★
Eddie Bauer Mens CirrusLite Down Jacket Dk Smoke Htr Recycled Medium
Eddie Bauer$59.024.5★
What buyers say about down jacket men
What buyers praise and complain about, mined from review topics.What buyers love
“keeps me warm”
“it fits exactly like its supposed to”
“Very well made”
“Super lightweight”
“As advertised”
“It has a lot of pockets he says its very comfortable”
“Its very comfortable Great for hiking or chillin in the brisk outdoors”
“Good Value”
“Good jacket for cold weather”
“Perfect I can swim in this thing”
What buyers complain about
“Too small”
“has dropped in quality significantly”
“Overpriced though Amazon”
“It isnt water proof”
“need to be more thicker on the outside”
“Black Is More Like a Grayish Black”
“last one getting caught on something”
“not as warm”
“Broken zipper”
“This is by no means a heavy jacket”
Top return reasons
Common questions
- Is down jacket men profitable to sell on Amazon United States?
- The niche generates $62K/yr across 122 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -68.3%. Flapen's verdict: Skip it (33/100).
- How competitive is the down jacket men niche?
- 23 brands and 143 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in down jacket men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 12.4% — above our launch gate.
- When does demand for down jacket men peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 14.0× the quietest.
- What does it cost to enter the down jacket men niche?
- Listings span $19.31–$346.29; the average listing price is $77.56 (sweet spot $15–$100). The average incumbent carries 2,100 reviews — the moat a new listing must climb.