Down Jacket Men

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -68.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $62K a year.

Searches, last 12 months

189K

Growth, 90 days vs prior 90

-68.3%

Conversion, latest week

0.4%

Market size, estimated

$62Ka year

Peak month

November14.0× the quietest month

Top search term

eddie bauer jacket men25K searches a year

Listings sell for $77.56 on average, from $19.31 to $346.29. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $77.56 that is $0 to $8K a year per listing.

Average price

$77.56inside the $15 to $100 sweet spot

Price range

$19.31–$346.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

12.4%of orders · Amazon United States median 2.1%

56% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #3,573 within Jackets & Coats. It carries 2,100 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

56%

Prime listings

95%

Out of stock, average day

18.1%

Average rank

#3,573in Jackets & Coats

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

2,100per listing

Listings tracked

122

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months