Down Booties

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -61.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-61.5%

Conversion, latest week

0.7%

Market size, estimated

$45Ka year

Peak month

December6.6× the quietest month

Top search term

down booties55K searches a year

Listings sell for $36.55 on average, from $15.65 to $92.38. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.55 that is $0 to $4K a year per listing.

Average price

$36.55inside the $15 to $100 sweet spot

Price range

$15.65–$92.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.3%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #475 within Shoes. It carries 2,489 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

98%

Out of stock, average day

2.1%

Average rank

#475in Shoes

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,489per listing

Listings tracked

64

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months