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Double Slit Dress

Fail

An estimated 24.1% of orders come back, so Double Slit Dress is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$19K/yr336K searches / yr
90-day growth
+5.1%search demand this quarter
Competition
25%top-5 click share · 45 brands · 48 sellers

Flapen Score

Double Slit Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Double Slit Dress is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Slit Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Double Slit Dress 336K times last year and spent an estimated $19K. The top 5 brands take 43% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $19K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+5.1%
Conversion, latest week
0.2%
Market size, estimated
$19Ka year
Peak month
October2.6× the quietest month
Top search term
double slit dress51K searches a year

02 · Price

A sale here is worth $32.74.

Listings sell for $32.74 on average, from $9.12 to $99.74. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $32.74 that is $0 to $3K a year per listing.

Average price
$32.74inside the $15 to $100 sweet spot
Price range
$9.12–$99.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
24.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #1,831 within Dresses. It carries 1,253 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.6%
Average rank
#1,831in Dresses
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
1,253per listing
Listings tracked
86

04 · Newcomers

5 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Double Slit Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

45 falling

Sellers

48

Top-5 brand share

43%

Top 20: 77%

Top-5 click share

25%

Top 20: 51%

Open market

54%

  • Brand 114%
  • Brand 210%
  • Brand 39%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Double Slit Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top Double Slit Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double slit dress51K/yr
  • black slit dress31K/yr
  • formal dress with slit22K/yr
  • long black dress with slit32K/yr
  • dresses with slit21K/yr
  • high slit maxi dress16K/yr
  • side slit dress17K/yr
  • slit dresses14K/yr
  • split dress for women12K/yr
  • split dress13K/yr

Reviews and returns

What reviews say buyers love and hate about Double Slit Dress

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
24.1%of orders come back
“Runs large”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Double Slit Dress questions

Answered from the same tracked data.