double piercing earrings
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but soft demand (-7.4% this quarter) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great30%top-5 click share — an open shelf
Review moat
Great490.84avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$12.70avg listing price — sweet spot $15–$100
Price range
Okay$7.96–$18.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$103K$103K/yr · 458K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, double piercing earrings is a $103K/yr Amazon United States market (458K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
double piercing earrings market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $76K–$102K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #509
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 1.3%
- Avg brand age
- 33 months
- Avg seller age
- 188 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
37
Top-5 brand share
46%
Top 20: 86%
Top-5 click share
30%
Top 20: 67%
Open market
50%
- Poxtex16%
- PAVOI10%
- ShineRose7%
- LOLIAS7%
- Besteel5%
- Hapour5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top double piercing earrings search terms
- double piercing earrings116K/yr
- earring chain62K/yr
- silver chain earrings29K/yr
- ear chain27K/yr
- earring chains19K/yr
- chain hoop earrings23K/yr
- helix chain earring20K/yr
- double hole earrings19K/yr
- chain earrings double piercing26K/yr
- double piercing chain earrings15K/yr
Top double piercing earrings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gold Chain Earrings for Women Stud Huggie Hoop Jacket Dangle Earrings Double Piercing Trendy Jewelry Gifts
Poxtex$9.474.8★7 rev
6PCS Earring Stacks Cartilage Chain Helix Piercing Sets For Women Flat Back Multiple Piercing Dangle Huggie Hoop Stackable Jewelry (White Gold-Flat back)
ShineRose$13.304.3★90 rev
BESTEEL 13 Pairs Small Stud Hoop Earrings Set for Women Hypoallergenic 14K Gold Plated Dainty Huggie Hoops Lightweight Earrings for Gift
Besteel$17.234.6★1,034 rev
PAVOI 14K Gold Chain Earrings for Women | Double Piercing Dangle Chain Huggie Hoop Earrings | Cubic Zirconia Pearl Stud Ear Cuff Earrings for Women
PAVOI$12.744.4★1,513 rev
Hapour Double Piercing Chain Earrings for Women Teen 925 Sterling Silver Hoop Earrings Huggie Cuff Chain Dangle Earrings with CZ Star Moon Charm
Hapour$12.504.2★131 rev
Newest
by launch date
Humorrap Gold Flat Back Stud for Cartilage Helix Conch Earlobe ASTM F136 Titanium Double Piercing Earrings Dainty Chain Earrings for Women Implant Grade Cubic Zirconia Flatback Stud Earrings
Humorrap$16.532 rev
Gold Chain Earrings for Women Stud Huggie Hoop Jacket Dangle Earrings Double Piercing Trendy Jewelry Gifts
Poxtex$9.477 rev
7Pcs Earring Stacks Cartilage Helix Flat Back Hoop Set For Women Stud Small Huggie Chain Multiple Piercing 14K Gold Plated Jewelry Triple Cubic Zirconia (Gold Flat Back)
JALZEMPL$13.5180 rev
6PCS Earring Stacks Cartilage Chain Helix Piercing Sets For Women Flat Back Multiple Piercing Dangle Huggie Hoop Stackable Jewelry (White Gold-Flat back)
ShineRose$13.3090 rev
925 Sterling Silver Double Piercing Dangle Chain Hoop Earrings for Woman
Parmuz$12.9556 rev
Trending
90-day click momentumHumorrap Gold Flat Back Stud for Cartilage Helix Conch Earlobe ASTM F136 Titanium Double Piercing Earrings Dainty Chain Earrings for Women Implant Grade Cubic Zirconia Flatback Stud Earrings
Humorrap$16.534.0★
2 PCS Small Cartilage Double-Hoop Helix Conch Piercing Earrings With Cubic Zirconia For Women Trendy 14K Gold Plated Stainless Steel Sets Jewelry (Zircon Gold 2pcs-16g-8mm)
Qyalie$14.744.1★
Sterling Silver Chain Earrings for Women Dangle Huggie Hoop Tassel Earrings
Ritach$13.624.3★
FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings for Women Trendy - 14K Gold Plated Stud Hoop Cartilage Earrings Set Small Earring Stacks for Sensitive Ears Non Tarnish Dainty Silver Earring
FIASASO$9.874.4★
LOLIAS Hypoallergenic Flat Back Earrings Set for Women Men Surgical Steel Small Chain Cartilage Earrings Hoop Dangle Conch Daith Helix Tragus Cartilage Piercing Jewelry 33Pcs 14K Gold Plated
LOLIAS$16.954.2★
What buyers say about double piercing earrings
What buyers praise and complain about, mined from review topics.What buyers love
“Nice quality earrings”
“Excellent value”
“Fits great”
“Love the different styles”
“Love the comfort”
“Item is as listed”
“Skin is green :/ Cute,”
“Easy to put in”
“hasnt had any issues”
“Not heavy either”
What buyers complain about
“A bit too big”
“Low quality”
“Broke within one day”
“Turned green”
“Gave me a rash immediately”
“Difficult to open and close”
“Not worth the money”
“easy to break”
“not as advertised”
“Not comfortable”
Top return reasons
Common questions
- Is double piercing earrings profitable to sell on Amazon United States?
- The niche generates $103K/yr across 58 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (53/100).
- How competitive is the double piercing earrings niche?
- 34 brands and 37 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in double piercing earrings?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.2%.
- When does demand for double piercing earrings peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the double piercing earrings niche?
- Listings span $7.96–$18.51; the average listing price is $12.70 (sweet spot $15–$100). The average incumbent carries 491 reviews — the moat a new listing must climb.