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Double Cross Necklace

Fail

Shoppers spend an estimated $53K a year here, so Double Cross Necklace is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$53K/yr338K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
58%top-5 click share · 25 brands · 39 sellers

Flapen Score

Double Cross Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Double Cross Necklace is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Double Cross Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Double Cross Necklace 338K times last year and spent an estimated $53K. The top 5 brands take 59% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
1.2%
Market size, estimated
$53Ka year
Peak month
December5.1× the quietest month
Top search term
evry jewels167K searches a year

02 · Price

A sale here is worth $13.27.

Listings sell for $13.27 on average, from $5.13 to $43.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $13.27 that is $1K to $3K a year per listing.

Average price
$13.27under the $15 to $100 sweet spot
Price range
$5.13–$43.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 38.0% of listings are out of stock. The average listing ranks #5,185 within Bracelets. It carries 1,771 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
96%
Out of stock, average day
38.0%
Average rank
#5,185in Bracelets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
1,771per listing
Listings tracked
28

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Double Cross Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

39

Top-5 brand share

59%

Top 20: 96%

Top-5 click share

58%

Top 20: 93%

Open market

35%

  • Brand 115%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Double Cross Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 5.1×

Search terms

Top Double Cross Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • evry jewels167K/yr
  • double cross necklace46K/yr
  • every jewels47K/yr
  • evry15K/yr
  • evry jewels necklace16K/yr
  • double cross necklace for women5K/yr
  • everyjewels4K/yr
  • double cross necklace gold18K/yr
  • ever jewels3K/yr
  • evry jewelry7K/yr

Reviews and returns

What reviews say buyers love and hate about Double Cross Necklace

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“its cheaply made”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Double Cross Necklace questions

Answered from the same tracked data.