Dorothy Wig
FailAn estimated 17.2% of orders come back, so Dorothy Wig is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $57K/yr24K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 78%top-5 click share · 11 brands · 17 sellers
Flapen Score
Dorothy Wig against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dorothy Wig is stronger. Inside it, weaker.
Market
The Dorothy Wig market on Amazon at a glance
Shoppers on Amazon United States searched for Dorothy Wig 24K times last year and spent an estimated $57K. The top 5 brands take 72% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.
- Searches, last 12 months
- 24K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $57Ka year
- Peak month
- October27.4× the quietest month
- Top search term
- dorothy wig17K searches a year
02 · Price
A sale here is worth $22.04.
Listings sell for $22.04 on average, from $11.80 to $35.14. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.04 that is $0 to $2K a year per listing.
- Average price
- $22.04inside the $15 to $100 sweet spot
- Price range
- $11.80–$35.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 17.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #1,245 within Wigs. It carries 238 reviews at 4.21 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 92%
- Out of stock, average day
- 0.3%
- Average rank
- #1,245in Wigs
- Average rating
- 4.21 starsAmazon United States average 4.42 stars
- Average reviews
- 238per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Dorothy Wig products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
17
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
22%
- Brand 123%
- Brand 215%
- Brand 313%
- Brand 412%
- Brand 59%
- Brand 66%
Demand
Dorothy Wig search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 27.4×
Search terms
Top Dorothy Wig search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dorothy wig17K/yr
- dorothy wig adult4K/yr
- dorothy wig wizard of oz adult3K/yr
Reviews and returns
What reviews say buyers love and hate about Dorothy Wig
We read the reviews and the return reasons for every product selling here.
“However, I chose the wrong color for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dorothy Wig questions
Answered from the same tracked data.