dorothy costume women
Skip itHigh returns (21.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$30.34avg listing price — sweet spot $15–$100
Price range
Incredible$14.77–$59.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good761.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$209K$209K/yr · 1.5M searches
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad21.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, dorothy costume women is a $209K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dorothy costume women market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $303K–$379K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #24,463
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 65%
- Out of stock
- 11.4%
- Avg brand age
- 36 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
25 flat
Sellers
56
Top-5 brand share
57%
Top 20: 96%
Top-5 click share
37%
Top 20: 76%
Open market
38%
- HMPRT14%
- WDIRARA13%
- Dreamgirl12%
- Rubies12%
- Loscola6%
- UIMLK6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 69.0×
Top dorothy costume women search terms
- dorothy costume women848K/yr
- dorothy57K/yr
- dorothy costume197K/yr
- dorothy dress73K/yr
- dorthy18K/yr
- dorothy wizard of oz costume28K/yr
- dorothy dress women38K/yr
- wizard of oz dorothy costume12K/yr
- womens dorothy costume31K/yr
- dorothy costume for women22K/yr
Top dorothy costume women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dreamgirl Gingham Dress Light Blue X-Large
Dreamgirl$22.843.8★908 rev
WDIRARA Womens Vintage Cottagecore Gingham Dresses Puff Sleeve Lace Up Corset Flared Dress Blue and White Large
WDIRARA$35.824.5★30 rev
Loscola Halloween Costumes for Women Book Storybook Character Costumes for Women Girls Halloween Costume Adult Woman Outfit
Loscola$30.464.5★114 rev
HMPRT Halloween Costume Women Halloween Princess Costumes for Adults Basket Dress Socks Hair Bows Book Storybook Character Sexy L
HMPRT$30.654.4★318 rev
ZESICA Womens 2026 Boho Summer Dresses Gingham Puff Sleeve Square Neck Flowy Beach Midi Dress LightBlue Small
ZESICA$38.144.2★2,924 rev
Newest
by launch date
WooHand Blue Gingham Dress Women Halloween Costumes for Women Adult 1930s Inspired Costume Sourced from Classic Fairy Tales Cute Dress Outfits L
WooHand$17.5139 rev
WooHand Halloween Princess Costumes for Women Adult Blue Gingham Dress Women 1930s Inspired Costume Sourced from Classic Fairy Tales Cute Dress Outfits M
WooHand$18.7039 rev
Loscola Halloween Costumes for Women Book Storybook Character Costumes for Women Girls Halloween Costume Adult Woman Outfit
Loscola$30.46114 rev
Prebene Womens Blue White Gingham Dress for Adult Dorothy Cosplay Costume Character | Halloween Party Outfits (XL)
Prebene$22.7044 rev
WDIRARA Womens Vintage Cottagecore Gingham Dresses Puff Sleeve Lace Up Corset Flared Dress Blue and White Large
WDIRARA$35.8230 rev
Trending
90-day click momentumWDIRARA Womens Vintage Cottagecore Gingham Dresses Puff Sleeve Lace Up Corset Flared Dress Blue and White Small
WDIRARA$36.314.5★
BDPWSS Wizard Movie Gifts Dorothy Ruby Gifts Ruby Red Slippers Gift Dont Make Me Drop a House On You Dorothy Fans Socks (Drop house Sock)
BDPWSS$14.775.0★
CICOCI Adult Blue Plaid Dress Halloween Costume For Women Outfits
CICOCI$40.924.5★
Rubies Womens Secret Wishes Wizard of Oz Sequin Dorothy Costume Blue/White Medium
Rubies$52.004.2★
Prebene Womens Blue White Gingham Dress for Adult Dorothy Cosplay Costume Character | Halloween Party Outfits (XL)
Prebene$22.704.3★
What buyers say about dorothy costume women
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“size was perfect”
“is so comfortable”
“is a great affordable option”
“Material is nice”
“Exactly as pictured”
“Good stretch”
“My youngest used it last year the material and durability was great, length and size was perfect”
“Perfect throw on and go in the spring and summer”
“It also was very flattering to my body”
What buyers complain about
“didn't fit well”
“its blue definitely blue”
“The material the shoes are made from do not appear to be strong enough to endure wearing these shoes if youre going to wear them much”
“USED/ USADO”
“the bust seems too big”
“Dont plan on walking in them”
“Uncomfortable”
“Ordered a M for her as most stuff is tight on the arms”
“I have an injured neck/back -”
“I wish i could get more dresses in this quality and comfort”
Top return reasons
Common questions
- Is dorothy costume women profitable to sell on Amazon United States?
- The niche generates $209K/yr across 46 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the dorothy costume women niche?
- 25 brands and 56 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in dorothy costume women?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 21.8% — above our launch gate.
- When does demand for dorothy costume women peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 69.0× the quietest.
- What does it cost to enter the dorothy costume women niche?
- Listings span $14.77–$59.09; the average listing price is $30.34 (sweet spot $15–$100). The average incumbent carries 761 reviews — the moat a new listing must climb.