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Dorothy Costume for Toddler Girls

Fail

Shoppers spend an estimated $0 a year here, so Dorothy Costume for Toddler Girls is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$0/yr78K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
58%top-5 click share · 13 brands · 36 sellers

Flapen Score

Dorothy Costume for Toddler Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dorothy Costume for Toddler Girls is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dorothy Costume for Toddler Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Dorothy Costume for Toddler Girls 78K times last year and spent an estimated $0. The top 5 brands take 78% of clicks. Demand peaks in Sep–Oct. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
October117.3× the quietest month
Top search term
toddler dorothy costume17K searches a year

02 · Price

A sale here is worth $20.82.

Listings sell for $20.82 on average, from $5.95 to $39.62. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $20.82 that is $0 to $2K a year per listing.

Average price
$20.82inside the $15 to $100 sweet spot
Price range
$5.95–$39.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
14.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #2,645 within Girls. It carries 1,100 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
81%
Out of stock, average day
9.9%
Average rank
#2,645in Girls
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
1,100per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Dorothy Costume for Toddler Girls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$0$0$0$01101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

36

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

17%

  • Rubies36%
  • Wizard of Oz19%
  • HMPRT10%
  • Spirit Halloween8%
  • Ruikajia5%
  • G.C4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Dorothy Costume for Toddler Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct · busiest ÷ quietest = 117.3×

Search terms

Top Dorothy Costume for Toddler Girls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toddler dorothy costume17K/yr
  • dorothy costume toddler37K/yr
  • dorothy toddler costume6K/yr
  • dorothy costume for toddler7K/yr
  • toddler dorothy costume 2t7K/yr
  • toddler dorothy costume 3t4K/yr

Reviews and returns

What reviews say buyers love and hate about Dorothy Costume for Toddler Girls

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
14.7%of orders come back
“Extremely big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dorothy Costume for Toddler Girls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data