dorothy costume for girls
Skip itHigh returns (11.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.75avg listing price — sweet spot $15–$100
Price range
Great$13.52–$40.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great413.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay$252K$252K/yr · 1.1M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
Returns
Bad11.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, dorothy costume for girls is a $252K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 29/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
dorothy costume for girls market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $288K–$359K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #928
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 10.9%
- Avg brand age
- 35 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
18
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Eybila70%
- Rubies11%
- Bloremed6%
- HMPRT5%
- MOFOVELY4%
- IIMMER4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 47.2×
Top dorothy costume for girls search terms
- wizard of oz costumes378K/yr
- dorothy costume for girls281K/yr
- wizard of oz costume78K/yr
- wizard of oz costumes for adults159K/yr
- the wiz costume10K/yr
- wizard of oz costumes for women33K/yr
- dorothy costume kids15K/yr
- girls dorothy costume21K/yr
- the wizard of oz costumes18K/yr
- wizard of oz outfit5K/yr
Top dorothy costume for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.524.4★104 rev
Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium
Rubies$24.744.5★1,742 rev
Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits
Bloremed$27.344.6★73 rev
HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8
HMPRT$31.364.7★379 rev
MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)
MOFOVELY$40.484.4★163 rev
Newest
by launch dateBloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits
Bloremed$27.3473 rev
IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years
IIMMER$35.0721 rev
MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)
MOFOVELY$40.48163 rev
5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.52104 rev
HMPRT Halloween Costume for Girls Kids 2025 Book Storybook Character Costumes Dress Basket Blue Socks Hair Bows 8
HMPRT$31.36379 rev
Trending
90-day click momentum5 Pcs Lion Costume Set Lion Ears Headband Tail Paw Gloves Nose Halloween Lion Cosplay Party Adult Dress Up Accessories
Eybila$13.524.4★
IIMMER Girls Halloween Dorthy Dress with Socks Hair Ties Blue Gingham Puff Sleeves Costume with Basket 13-14 Years
IIMMER$35.074.3★
Bloremed Halloween Costume For Girls Book Character Costumes With Dorothy Accessories Dress Up Birthday Party Outfits
Bloremed$27.344.6★
Rubies The Wizard of Oz: Dorothy Costume for Kids Girls Medium
Rubies$24.744.5★
MOFOVELY Mens Medieval Steampunk Tailcoat Jacket Victorian Pirate Coat Renaissance Tailcoat Jacket Costume(S Green)
MOFOVELY$40.484.4★
What buyers say about dorothy costume for girls
What buyers praise and complain about, mined from review topics.What buyers love
“size was perfect”
“Good Quality”
“My youngest used it last year the material and durability was great, length and size was perfect”
What buyers complain about
“The medium was too tight in arms and too short”
Top return reasons
Common questions
- Is dorothy costume for girls profitable to sell on Amazon United States?
- The niche generates $252K/yr across 6 tracked products. 90-day search growth is -27.1%. Flapen's verdict: Skip it (29/100).
- How competitive is the dorothy costume for girls niche?
- 6 brands and 18 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in dorothy costume for girls?
- Top complaints mined from reviews: Size-Overall. The return rate is 11.4% — above our launch gate.
- When does demand for dorothy costume for girls peak?
- Demand peaks in Sep–Oct; the busiest month runs 47.2× the quietest.
- What does it cost to enter the dorothy costume for girls niche?
- Listings span $13.52–$40.48; the average listing price is $28.75 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.