Dorothy Costume for Girls

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-27.1%

Conversion, latest week

0.8%

Market size, estimated

$252Ka year

Peak month

October47.2× the quietest month

Top search term

wizard of oz costumes378K searches a year

Listings sell for $28.75 on average, from $13.52 to $40.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $28.75 that is $3K to $7K a year per listing.

Average price

$28.75inside the $15 to $100 sweet spot

Price range

$13.52–$40.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

11.4%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #928 within Girls. It carries 414 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

10.9%

Average rank

#928in Girls

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

414per listing

Listings tracked

6

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months