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Dora the Explorer Costume

Fail

Shoppers spend an estimated $4K a year here, so Dora the Explorer Costume is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$4K/yr103K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
56%top-5 click share · 14 brands · 53 sellers

Flapen Score

Dora the Explorer Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dora the Explorer Costume is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dora the Explorer Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Dora the Explorer Costume 103K times last year and spent an estimated $4K. The top 5 brands take 80% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
0.2%
Market size, estimated
$4Ka year
Top search term
dora costume32K searches a year

02 · Price

A sale here is worth $22.98.

Listings sell for $22.98 on average, from $7.13 to $45.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.98 that is $0 to $2K a year per listing.

Average price
$22.98inside the $15 to $100 sweet spot
Price range
$7.13–$45.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #3,615 within Accessory Sets. It carries 503 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
17.2%
Average rank
#3,615in Accessory Sets
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
503per listing
Listings tracked
25

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dora the Explorer Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

53

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

14%

  • Brand 133%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 66%
  • Open — no brand owns it (8 brands, 14%)

Demand

Dora the Explorer Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 9.4× · 8 of 12 months tracked

Search terms

Top Dora the Explorer Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dora costume32K/yr
  • dora the explorer costume53K/yr
  • costume dora the explorer9K/yr
  • dora and boots costume5K/yr
  • dora halloween costume4K/yr

Reviews and returns

What reviews say buyers love and hate about Dora the Explorer Costume

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Size-Overall”
35%of negative reviews mention “Size-Overall”
5.9%of orders come back
“it was really big”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Dora the Explorer Costume questions

Answered from the same tracked data.