dora the explorer costume
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$22.98avg listing price — sweet spot $15–$100
Price range
Great$7.13–$45.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good503.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-3.2%90-day search growth — must beat 0% to launch
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 103K searches
According to Flapen's Amazon United States niche tracking, dora the explorer costume is a $4K/yr Amazon United States market (103K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
dora the explorer costume market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $17K–$23K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #3,615
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 48%
- Out of stock
- 17.2%
- Avg brand age
- 44 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
53
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
56%
Top 20: 96%
Open market
14%
- DORA33%
- Funnysoft13%
- Jazwares Costume Play12%
- Nickelodeon12%
- UTTPLL10%
- AI ACCESSORY INNOVATIONS6%
- Open — no brand owns it (8 brands, 14%)
Demand
Weekly Amazon search volume, last 36 weeks — -3.2% search growth over the last 90 days.Top dora the explorer costume search terms
- dora costume32K/yr
- dora the explorer costume53K/yr
- costume dora the explorer9K/yr
- dora and boots costume5K/yr
- dora halloween costume4K/yr
Top dora the explorer costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DORA Nickelodeon the Explorer Little Girls Cosplay T-Shirt and French Terry Shorts Outfit Set Pink/Orange 7-8
DORA$29.344.8★74 rev
Dora the Explorer Official Toddler Halloween Costume - Foam Backed Backpack with Printed Design plus Hairclip Shirt and Shorts (3T-4T)
Jazwares Costume Play$22.463.6★20 rev
UTTPLL Womens-Ruffle-Turn-Cuff-Casual-Lettuce Socks Lightweight Princess Ankle Socks Athletic Cotton Crew Frilly Sock Gifts Yellow One Size
UTTPLL$7.134.4★332 rev
Funnysoft Halloween Cosplay Costume Set for Women Female Traveler Adult Costume for Halloween Cartoon Animated Traveler (X-Large)
Funnysoft$24.883.6★21 rev
DORA Nickelodeon the Explorer Toddler Girls Cosplay T-Shirt and French Terry Shorts Outfit Set Pink/Orange 3T
DORA$29.754.8★74 rev
Newest
by launch date
Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
Nickelodeon$20.421 rev
Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
Nickelodeon$20.201 rev
Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
Nickelodeon$20.111 rev
Popfunk Dora The Explorer Dora And Boots Birthday Fiesta Unisex Infant Snap Suit for Baby Pink X-Large
Popfunk$10.860 rev
Dora the Explorer Girls 2-Piece Tie Front T-Shirt & Shorts Set |Toddler
DORA$18.846 rev
Trending
90-day click momentumNickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
Nickelodeon$20.425.0★
Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
Nickelodeon$20.205.0★
Popfunk Dora The Explorer Dora And Boots Birthday Fiesta Unisex Infant Snap Suit for Baby Pink X-Large
Popfunk$10.860.0★
Dora the Explorer Girls 2-Piece Tie Front T-Shirt & Shorts Set |Toddler
DORA$18.844.6★
Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
Duoyeree$10.434.5★
What buyers say about dora the explorer costume
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect size”
“Amazing toy”
“The Boots plush doll is really cute and soft, and the quality is better than I expected”
“Excellent quality perfect for a toddler”
“They are thin so they're perfect for warm nights”
“Great Deal for the Money”
“The colors are bright”
“maintained it shape through multiple uses”
“it feels sturdy enough for everyday play”
“Its lightweight, easy to wear, and fits small essentials without being overwhelming”
What buyers complain about
“it was really big”
“Only 4 stars because the Map did not last long as it ripped out fairly easily”
“material rips easily”
“Does not work”
“I wish the quality was a little better for the price”
“They did slide around a bit”
“not connected with a string”
“They go a little above the ankle”
“The materials feel a bit flimsy”
Top return reasons
Common questions
- Is dora the explorer costume profitable to sell on Amazon United States?
- The niche generates $4K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -3.2%. Flapen's verdict: Skip it (36/100).
- How competitive is the dora the explorer costume niche?
- 14 brands and 53 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in dora the explorer costume?
- Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 5.9% — above our launch gate.
- What does it cost to enter the dora the explorer costume niche?
- Listings span $7.13–$45.91; the average listing price is $22.98 (sweet spot $15–$100). The average incumbent carries 503 reviews — the moat a new listing must climb.