Dora the Explorer Costume
FailShoppers spend an estimated $4K a year here, so Dora the Explorer Costume is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $4K/yr103K searches / yr
- 90-day growth
- -3.2%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 53 sellers
Flapen Score
Dora the Explorer Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dora the Explorer Costume is stronger. Inside it, weaker.
Market
The Dora the Explorer Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Dora the Explorer Costume 103K times last year and spent an estimated $4K. The top 5 brands take 80% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- -3.2%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $4Ka year
- Top search term
- dora costume32K searches a year
02 · Price
A sale here is worth $22.98.
Listings sell for $22.98 on average, from $7.13 to $45.91. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $22.98 that is $0 to $2K a year per listing.
- Average price
- $22.98inside the $15 to $100 sweet spot
- Price range
- $7.13–$45.91
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #3,615 within Accessory Sets. It carries 503 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 96%
- Out of stock, average day
- 17.2%
- Average rank
- #3,615in Accessory Sets
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 503per listing
- Listings tracked
- 25
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dora the Explorer Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DORA Nickelodeon the Explorer Little Girls Cosplay T-Shirt and French Terry Shorts Outfit Set Pink/Orange 7-8
- Price
- $29.34
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 1y ago

Dora the Explorer Official Toddler Halloween Costume - Foam Backed Backpack with Printed Design plus Hairclip Shirt and Shorts (3T-4T)
- Price
- $22.46
- Rating
- 3.6/5
- Reviews
- 20
- Age
- 11mo ago

UTTPLL Womens-Ruffle-Turn-Cuff-Casual-Lettuce Socks Lightweight Princess Ankle Socks Athletic Cotton Crew Frilly Sock Gifts Yellow One Size
- Price
- $7.13
- Rating
- 4.4/5
- Reviews
- 332
- Age
- 3y ago

Funnysoft Halloween Cosplay Costume Set for Women Female Traveler Adult Costume for Halloween Cartoon Animated Traveler (X-Large)
- Price
- $24.88
- Rating
- 3.6/5
- Reviews
- 21
- Age
- 2y ago

DORA Nickelodeon the Explorer Toddler Girls Cosplay T-Shirt and French Terry Shorts Outfit Set Pink/Orange 3T
- Price
- $29.75
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 1y ago
Trending
estimated 90-day click momentum
Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
- Price
- $20.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
- Price
- $20.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Popfunk Dora The Explorer Dora And Boots Birthday Fiesta Unisex Infant Snap Suit for Baby Pink X-Large
- Price
- $10.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Dora the Explorer Girls 2-Piece Tie Front T-Shirt & Shorts Set |Toddler
- Price
- $18.84
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago

Duoyeree UPF 50+ Baby Sun Protection Hat with Neck Flap Kids Infant Toddler Beach Hat for Boys Girls 2-5T
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
- Price
- $20.42
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
- Price
- $20.20
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Nickelodeon Dora the Explorer Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
- Price
- $20.11
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago

Popfunk Dora The Explorer Dora And Boots Birthday Fiesta Unisex Infant Snap Suit for Baby Pink X-Large
- Price
- $10.86
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Dora the Explorer Girls 2-Piece Tie Front T-Shirt & Shorts Set |Toddler
- Price
- $18.84
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
53
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
56%
Top 20: 96%
Open market
14%
- DORA33%
- Funnysoft13%
- Jazwares Costume Play12%
- Nickelodeon12%
- UTTPLL10%
- AI ACCESSORY INNOVATIONS6%
- Open — no brand owns it (8 brands, 14%)
Demand
Dora the Explorer Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 9.4× · 8 of 12 months tracked
Search terms
Top Dora the Explorer Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dora costume32K/yr
- dora the explorer costume53K/yr
- costume dora the explorer9K/yr
- dora and boots costume5K/yr
- dora halloween costume4K/yr
Reviews and returns
What reviews say buyers love and hate about Dora the Explorer Costume
We read the reviews and the return reasons for every product selling here.
“it was really big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dora the Explorer Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









