Is dooney and bourke profitable to sell on Amazon United States?

The niche generates $443K/yr across 221 tracked products. 13 of 61 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (43/100).

How competitive is the dooney and bourke niche?

42 brands and 103 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in dooney and bourke?

Top complaints mined from reviews: Size-Overall, Leather Quality, Quality-Overall. The return rate is 7.8% — above our launch gate.

What does it cost to enter the dooney and bourke niche?

Listings span $13.71–$441.59; the average listing price is $121.78 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.

dooney and bourke

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Avg price

Good$121.78

avg listing price — sweet spot $15–$100

Review moat

Good1,119.59

avg incumbent reviews — the moat a new listing must climb

Market size

Good$443K

$443K/yr · 1.3M searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-8.5%

90-day search growth — must beat 0% to launch

Price range

Bad$13.71–$441.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Bad7.8%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, dooney and bourke is a $443K/yr Amazon United States market (1.3M searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

dooney and bourke market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $304K–$365K; units × avg price
Conversion rate: 0.3%
Avg BSR: #13,243
Page quality: 0%
Prime: 52%
Sponsored: 47%
Out of stock: 43.4%
Avg brand age: 38 months
Avg seller age: 162 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

42 rising

Sellers

103

Top-5 brand share

80%

Top 20: 94%

Top-5 click share

11%

Top 20: 27%

Open market

21%

Dooney & Bourke54%
The Sak14%
Michael Kors6%
Coach2%
BOSTANTEN2%
Amazon Essentials2%

Top dooney and bourke search terms

dooney and bourke269K/yr -10.4%0.1% conv.
dooney and bourke crossbody bags199K/yr +3.4%0.2% conv.
dooney and bourke wallets168K/yr -7.6%0.3% conv.
dooney and bourke outlet100K/yr -17.9%0.1% conv.
dooney and burke61K/yr +11.1%0.1% conv.
dooney42K/yr +6.6%0.1% conv.
dooney and bourke tote bags38K/yr -4.3%0.0% conv.
dooney and bourke wallet33K/yr +13.3%0.2% conv.
dooney bourke36K/yr -6.5%0.1% conv.
dooney & bourke26K/yr -6.5%0.1% conv.

All search terms

Top dooney and bourke products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dooney & Bourke Crossbody Bags for Women Pebble Grain Leather Small Camera Crossbody - Blue

Dooney & Bourke$118.944.4★43 rev

Dooney & Bourke Womens Crossbody Handbags Pebble Grain Ginger Small Crossbody Bags for Women - Black

Dooney & Bourke$110.504.6★586 rev

BOSTANTEN Leather Wallets for Women Large RFID Blocking Slim Bifold Purse Card Holder with Zipper Pocket Beige Brown

BOSTANTEN$18.364.4★4,555 rev

Dooney & Bourke Womens Crossbody in Pebble Grain Leather Large Handbag with Adjustable Shoulder Strap Black

Dooney & Bourke$150.074.6★933 rev

The Sak Lucia Leather Crossbody

The Sak$107.424.5★1,327 rev

Newest

by launch date

Dooney & Bourke Nylon Zip Around Wristlet

Dooney & Bourke$69.654 rev

3mo ago

Dooney & Bourke Ostrich Zip Credit Card Wallet 14

Dooney & Bourke$74.928 rev

4mo ago

Dooney & Bourke Leather Handbags for Women Luxurious Florentine Satchel 38 with Adjustable Strap and Multiple Pockets - Natural Brown

Dooney & Bourke$311.487 rev

5mo ago

Dooney & Bourke Florentine Letter Carrier

Dooney & Bourke$106.716 rev

5mo ago

Dooney & Bourke Pebble Grain Zip Credit Card Wallet 12

Dooney & Bourke$50.8515 rev

6mo ago

What buyers say about dooney and bourke

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Amazing quality”

Size-Overall13%

“It fits everything I need”

Leather Quality9%

“Beautiful Leather”

Color7%

“Color is as described”

Pockets/Compartments6%

“Many compartments”

Value For Money4%

“Excellent price”

Storage Capacity4%

“Large capacity”

Advertised Vs Actual Product4%

“Exactly as described”

Comfort-Overall3%

“Comfortable fit”

Design-Overall3%

“Great design”

What buyers complain about

Size-Overall18%

“Bigger Than Expected”

Leather Quality7%

“It does not feel like leather”

Quality-Overall6%

“Not well made”

Strap/String Quality5%

“the strap is too thin”

Zipper Quality4%

“Bad zipper”

Value For Money4%

“Definitely not worth the price”

Color3%

“Color came off”

Smell3%

“Weird smell”

Durability3%

“does not seem durable”

Weight Heavy2%

“its kinda bulky”

Top return reasons

Size-Overall47%

Color9%

Material Quality5%

Advertised Vs Actual Product4%

Strap/String Quality4%

Leather Quality3%

Weight Heavy3%

Quality-Overall3%

Length3%

Shape/Style2%

Common questions

Is dooney and bourke profitable to sell on Amazon United States?: The niche generates $443K/yr across 221 tracked products. 13 of 61 products launched in the last 360 days are still selling. 90-day search growth is -8.5%. Flapen's verdict: Skip it (43/100).
How competitive is the dooney and bourke niche?: 42 brands and 103 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in dooney and bourke?: Top complaints mined from reviews: Size-Overall, Leather Quality, Quality-Overall. The return rate is 7.8% — above our launch gate.
What does it cost to enter the dooney and bourke niche?: Listings span $13.71–$441.59; the average listing price is $121.78 (sweet spot $15–$100). The average incumbent carries 1,120 reviews — the moat a new listing must climb.