Donut Socks
FailShoppers spend an estimated $13K a year here, so Donut Socks is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $13K/yr26K searches / yr
- 90-day growth
- -25.7%search demand this quarter
- Competition
- 41%top-5 click share · 19 brands · 20 sellers
Flapen Score
Donut Socks against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Donut Socks is stronger. Inside it, weaker.
Market
The Donut Socks market on Amazon at a glance
Shoppers on Amazon United States searched for Donut Socks 26K times last year and spent an estimated $13K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -25.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- $13Ka year
- Peak month
- December8.6× the quietest month
- Top search term
- donut socks21K searches a year
02 · Price
A sale here is worth $12.09.
Listings sell for $12.09 on average, from $6.98 to $19.93. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.09 that is $0 to $1K a year per listing.
- Average price
- $12.09under the $15 to $100 sweet spot
- Price range
- $6.98–$19.93
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #110,414 within Socks. It carries 487 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 100%
- Out of stock, average day
- 15.8%
- Average rank
- #110,414in Socks
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 487per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Donut Socks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
20
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
41%
Top 20: 90%
Open market
22%
- Brand 124%
- Brand 219%
- Brand 317%
- Brand 46%
- Brand 56%
- Brand 66%
Demand
Donut Socks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.6×
Reviews and returns
What reviews say buyers love and hate about Donut Socks
We read the reviews and the return reasons for every product selling here.
“The sets were completely different size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donut Socks questions
Answered from the same tracked data.