Is donut costume for kids profitable to sell on Amazon United States?

The niche generates $0/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -72.5%. Flapen's verdict: Skip it (26/100).

How competitive is the donut costume for kids niche?

11 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.

What does it cost to enter the donut costume for kids niche?

Listings span $14.27–$38.72; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.

donut costume for kids

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Price range

Great$14.27–$38.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.95

avg listing price — sweet spot $15–$100

Review moat

Great236.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$0

$0/yr · 36K searches

Growth

Bad-72.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad18.2%

return rate — above 5% kills the launch gate

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, donut costume for kids is a $0/yr Amazon United States market (36K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 26/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

donut costume for kids market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $11K–$16K; units × avg price
Conversion rate: 0.0%
Avg BSR: #11,308
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 12.8%
Avg brand age: 42 months
Avg seller age: 224 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

20%

SANDJEST29%
Dress Up America18%
COTRIO11%
JUST FOR PARTY9%
Rubies7%
Aalizzwell6%

Demand

Weekly Amazon search volume, last 36 weeks — -72.5% search growth over the last 90 days.

Open Trend

Top donut costume for kids search terms

donut costume for kids15K/yr -60.9%1.7% conv.
kids donut costume6K/yr -55.6%2.0% conv.
baby donut costume5K/yr -90.4%1.1% conv.
toddler donut costume7K/yr -79.8%0.0% conv.
donut costume toddler3K/yr -89.5%0.0% conv.

All search terms

Top donut costume for kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SANDJEST Donut Kid Apron for Girls with Pocket & Chef Hat Polyester Cooking Baking Art Gardening Apron Gift for Christmas Birthday

SANDJEST$14.504.7★197 rev

COTRIO Girls Tulle Skirt Set Toddler Summer Outfits Two Piece Ruffle Sleeve Donut Print T-Shirt Tutu Dress Kids Birthday Party Clothes Size 6 (5-6 Years Pink)

COTRIO$14.994.6★67 rev

Dress Up America Donut Costume For Kids - Sprinkle Doughnut Costume For Halloween - Great For Girls And Boys

Dress Up America$30.884.5★220 rev

JUST FOR PARTY Kids Donut Costume Halloween Chocolate Doughnut Funny Food Costume for Girls and Boys2T-4T

JUST FOR PARTY$23.504.0★10 rev

Rubies Dunk Your Doughnut Costume for Toddlers Unisex Toddler

Rubies$29.664.1★286 rev

Newest

by launch date

Vieille 4T Tie Back Dresses for Girls Toddler 3T Dresses with Pockets Pink Donuts Sundress

Vieille$14.3120 rev

5mo ago

COTRIO Girls Tulle Skirt Set Toddler Summer Outfits Two Piece Ruffle Sleeve Donut Print T-Shirt Tutu Dress Kids Birthday Party Clothes Size 6 (5-6 Years Pink)

COTRIO$14.9967 rev

8mo ago

Gugusary Sweet Donuts Kids Onesie Costume Comfy Hoodie One Pieces Jumpsuits for Girls Boys 13-14 Years

Gugusary$25.999 rev

11mo ago

SANDJEST Donut Kid Apron for Girls with Pocket & Chef Hat Polyester Cooking Baking Art Gardening Apron Gift for Christmas Birthday

SANDJEST$14.50197 rev

1y ago

RAISEVERN Little Girls Dress Donut Casual Sundress Short Sleeve Kids Summer Swing Twirly Midi Dresses Size 6

RAISEVERN$14.51328 rev

1y ago

What buyers say about donut costume for kids

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall75%

“Nice costume fits most”

Soft Feel25%

“soft”

Top return reasons

Size-Overall64%

Advertised Vs Actual Product6%

Length4%

Material Quality4%

Quality-Overall3%

Product Condition2%

Smell2%

Strength2%

Neck Fit2%

Waist Fit2%

Common questions

Is donut costume for kids profitable to sell on Amazon United States?: The niche generates $0/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -72.5%. Flapen's verdict: Skip it (26/100).
How competitive is the donut costume for kids niche?: 11 brands and 27 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
What does it cost to enter the donut costume for kids niche?: Listings span $14.27–$38.72; the average listing price is $21.95 (sweet spot $15–$100). The average incumbent carries 236 reviews — the moat a new listing must climb.