Dont Let the Old Man in Hat

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +69.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

18K

Growth, 90 days vs prior 90

+69.9%

Conversion, latest week

5.4%

Market size, estimated

$12Ka year

Peak month

August7.7× the quietest month

Top search term

dont let the old man in hat15K searches a year

Listings sell for $11.97 on average, from $7.87 to $15.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $11.97 that is $0 to $1K a year per listing.

Average price

$11.97under the $15 to $100 sweet spot

Price range

$7.87–$15.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.9%of orders · Amazon United States median 2.1%

55% of listings pay for placement with sponsored ads. 52% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #26,706 within Baseball Caps. It carries 34 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

52%

Out of stock, average day

14.6%

Average rank

#26,706in Baseball Caps

Average rating

4.22 starsAmazon United States average 4.42 stars

Average reviews

34per listing

Listings tracked

31

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

23 months