Dont Do Stupid Shit

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +70.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months

31K

Growth, 90 days vs prior 90

+70.2%

Conversion, latest week

4.0%

Market size, estimated

$11Ka year

Peak month

December12.7× the quietest month

Top search term

dont do stupid shit17K searches a year

Listings sell for $8.57 on average, from $4.11 to $13.37. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $8.57 that is $0 to $857 a year per listing.

Average price

$8.57under the $15 to $100 sweet spot

Price range

$4.11–$13.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$857

Returns

0.7%of orders · Amazon United States median 2.1%

9% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #17,564 within Keyrings & Keychains. It carries 229 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings

9%

Prime listings

97%

Out of stock, average day

8.8%

Average rank

#17,564in Keyrings & Keychains

Average rating

4.73 starsAmazon United States average 4.42 stars

Average reviews

229per listing

Listings tracked

35

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

31 months