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Donkey Kong Costume

Fail

An estimated 11.1% of orders come back, so Donkey Kong Costume is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$55K/yr201K searches / yr
90-day growth
+9.1%search demand this quarter
Competition
60%top-5 click share · 12 brands · 42 sellers

Flapen Score

Donkey Kong Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Donkey Kong Costume is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donkey Kong Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Donkey Kong Costume 201K times last year and spent an estimated $55K. The top 5 brands take 81% of clicks. Demand peaks in Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+9.1%
Conversion, latest week
0.8%
Market size, estimated
$55Ka year
Peak month
October49.9× the quietest month
Top search term
donkey kong costume103K searches a year

02 · Price

A sale here is worth $32.75.

Listings sell for $32.75 on average, from $8.93 to $70.19. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $32.75 that is $3K to $8K a year per listing.

Average price
$32.75inside the $15 to $100 sweet spot
Price range
$8.93–$70.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
11.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #32,036 within Boys. It carries 1,009 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
85%
Out of stock, average day
13.0%
Average rank
#32,036in Boys
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,009per listing
Listings tracked
20

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Donkey Kong Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

42

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

15%

  • Brand 131%
  • Brand 227%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Donkey Kong Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 49.9×

Search terms

Top Donkey Kong Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donkey kong costume103K/yr
  • donkey kong costume adult61K/yr
  • diddy kong costume18K/yr
  • donkey kong onesie9K/yr
  • adult donkey kong costume7K/yr
  • mens donkey kong costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Donkey Kong Costume

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Knot/Thread Quality”
11.1%of orders come back
“Thread coming off”
A buyer, on “Knot/Thread Quality”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Donkey Kong Costume questions

Answered from the same tracked data.