donkey ears
Skip itHigh returns (9.1%) — this niche doesn't clear our bar today.
Review moat
Incredible71.14avg incumbent reviews — the moat a new listing must climb
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.85–$19.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.32avg listing price — sweet spot $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$48K$48K/yr · 75K searches
Returns
Bad9.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, donkey ears is a $48K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
donkey ears market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $62K–$83K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #1,299
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 16.1%
- Avg brand age
- 29 months
- Avg seller age
- 226 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
17 rising
Sellers
20
Top-5 brand share
56%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
36%
- Yomglyxn17%
- DaliDali11%
- JOINPAYA10%
- Semato10%
- LOVINSHOW8%
- EVERMARKET7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 18.0×
Top donkey ears search terms
- donkey ears63K/yr
- donkey ears headband4K/yr
- donkey headband5K/yr
- donkey ears shrek4K/yr
Top donkey ears products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yomglyxn Donkey Ears Headband Donkey Costume Donkey Headband Plush Animal Ears Hairband for Adult Halloween Costume Accessories Birthday Animal Party Cosplay Dress up
Yomglyxn$8.914.3★52 rev
DaliDali Donkey Ears and Tail Adult with Nose and BowTie Donkey Headband with Tail Donkey Costume Adult for Halloween Festival Party Cosplay
DaliDali$7.714.0★28 rev
Semato Donkey Headband Cute Costume Donkey Ears Headwear Face Wash Headband Donkey Head Wear Fashion Hairband Hair Accessories for Adult Party Decoration
Semato$8.324.8★53 rev
LOVINSHOW Donkey Ears Headband Halloween Cosplay Costume Accessories
LOVINSHOW$6.854.8★16 rev
4 Pcs Donkey Costume Set - Ears Headband Nose Tail and Bow Tie - Animal Fancy Dress Kit Party Accessories for Halloween Birthday Christmas Cosplay Dress Up Party Decorations
EVERMARKET$8.354.4★254 rev
Newest
by launch date
PATURPINT Donkey Ears Headband Gray Plush Animal Costume Accessory 6 Pack
PATURPINT$19.989 rev
Gadpiparty 5pcs Donkey Ears Donkey Headband Ears for Costume Accessories Birthday Party Halloween Cosplay Farm Animal Headwear
Gadpiparty$19.260 rev
Kirei Sui 2-Piece Donkey & Dragon Ears Headband for Halloween Party Costume Accessories Adults
Kirei Sui$12.042 rev
TIKSON 2Pcs Plush Gray Donkey Headband Halloween Christmas Festival Theme Party Animal Adults Costume
TIKSON$9.602 rev
JazSwirl Donkey Ears Donkey Ears and Tail Donkey Headband Donkey Ears Headband for Adult
JazSwirl$9.960 rev
Trending
90-day click momentumPATURPINT Donkey Ears Headband Gray Plush Animal Costume Accessory 6 Pack
PATURPINT$19.984.8★
JazSwirl Donkey Ears Donkey Ears and Tail Donkey Headband Donkey Ears Headband for Adult
JazSwirl$9.960.0★
Gadpiparty 5pcs Donkey Ears Donkey Headband Ears for Costume Accessories Birthday Party Halloween Cosplay Farm Animal Headwear
Gadpiparty$19.260.0★
Kirei Sui 2-Piece Donkey & Dragon Ears Headband for Halloween Party Costume Accessories Adults
Kirei Sui$12.045.0★
TIKSON 2Pcs Plush Gray Donkey Headband Halloween Christmas Festival Theme Party Animal Adults Costume
TIKSON$9.605.0★
What buyers say about donkey ears
What buyers praise and complain about, mined from review topics.What buyers love
“Good size”
“Surprisingly well made”
“Good price for this set”
“Sturdy and looks good”
“easy to use”
“Just what I wanted”
“Well made, ears are bendable”
“I enjoyed wearing these fun ears”
“The headbands were lightweight”
“They are soft and furry and the headbands are not too tight and soft”
What buyers complain about
“It is a little smaller than an adult sized headband”
“quality was cheaper than expected”
“The ears are not perfectly symmetrical”
“NOT AS PICTURED”
“I dont think they would be comfortable on an adult”
Top return reasons
Common questions
- Is donkey ears profitable to sell on Amazon United States?
- The niche generates $48K/yr across 21 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +2.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the donkey ears niche?
- 17 brands and 20 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in donkey ears?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Asymmetry. The return rate is 9.1% — above our launch gate.
- When does demand for donkey ears peak?
- Demand peaks in Oct–Nov; the busiest month runs 18.0× the quietest.
- What does it cost to enter the donkey ears niche?
- Listings span $6.85–$19.98; the average listing price is $10.32 (sweet spot $15–$100). The average incumbent carries 71 reviews — the moat a new listing must climb.