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Donkey Costume Kids

Fail

An estimated 10.2% of orders come back, so Donkey Costume Kids is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$48K/yr64K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
42%top-5 click share · 20 brands · 28 sellers

Flapen Score

Donkey Costume Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Donkey Costume Kids is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donkey Costume Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Donkey Costume Kids 64K times last year and spent an estimated $48K. The top 5 brands take 67% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $48K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
2.9%
Market size, estimated
$48Ka year
Top search term
donkey costume kids21K searches a year

02 · Price

A sale here is worth $25.81.

Listings sell for $25.81 on average, from $8.06 to $48.17. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $25.81 that is $0 to $3K a year per listing.

Average price
$25.81inside the $15 to $100 sweet spot
Price range
$8.06–$48.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 23.7% of listings are out of stock. The average listing ranks #8,319 within Boys. It carries 127 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
23.7%
Average rank
#8,319in Boys
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
127per listing
Listings tracked
32

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Donkey Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

28

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

28%

  • Brand 121%
  • Brand 219%
  • Brand 314%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Donkey Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '25Spike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 13.2× · 7 of 12 months tracked

Search terms

Top Donkey Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donkey costume kids21K/yr
  • kids donkey costume9K/yr
  • toddler donkey costume10K/yr
  • shrek donkey costume kids5K/yr
  • donkey shrek costume kids3K/yr
  • donkey toddler costume4K/yr
  • donkey kids costume3K/yr
  • donkey costume toddler7K/yr
  • donkey from shrek costume kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Donkey Costume Kids

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
10.2%of orders come back
“Easy to dress kid and so cute”
A buyer, on “Ease Of Use”26% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Donkey Costume Kids questions

Answered from the same tracked data.