donkey costume
Worth a lookShows a thin review moat (90 avg reviews), but high returns (10.2%) keeps it on the watch list.
Review moat
Incredible90.18avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$29.58avg listing price — sweet spot $15–$100
Price range
Great$8.09–$51.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$309K$309K/yr · 542K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Returns
Bad10.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, donkey costume is a $309K/yr Amazon United States market (542K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
donkey costume market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $370K–$444K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #13,122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 12.7%
- Avg brand age
- 34 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
23
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
51%
Top 20: 91%
Open market
27%
- vavalad25%
- ROC PARTY17%
- GKTOP10%
- CUTTUECD8%
- NEWCOSPLAY7%
- EVERMARKET6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 27.1×
Top donkey costume search terms
- donkey costume184K/yr
- donkey shrek costume48K/yr
- shrek donkey costume39K/yr
- donkey costume shrek81K/yr
- donkey from shrek14K/yr
- donkey shrek15K/yr
- donkey costume adult29K/yr
- donkey from shrek costume27K/yr
- donkey onesie29K/yr
- donkey onesie adult6K/yr
Top donkey costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
vavalad Loose - fitting Grey Donkey Costume Adult Womens Onesie Pajamas Halloween Costume
vavalad$33.124.4★31 rev
ROC PARTY Donkey Onesie Costume for Adults - Farm Animal Burro One-Piece Pajamas for Halloween Cosplay & Party (Donkey X-Large)
ROC PARTY$32.414.3★104 rev
GKTOP Grey Hooded Donkey Costume Adult - Unisex Animal Onesie for Halloween Cosplay Party (M)
GKTOP$30.923.7★27 rev
4 Pcs Donkey Costume Set - Ears Headband Nose Tail and Bow Tie - Animal Fancy Dress Kit Party Accessories for Halloween Birthday Christmas Cosplay Dress Up Party Decorations
EVERMARKET$8.354.4★254 rev
CUTTUECD Adult Donkey Onesie - Halloween Costume Cozy Animal Pajamas One-Piece Cosplay Suit for Women and Men
CUTTUECD$32.244.7★69 rev
Newest
by launch date
JUOLOET Unisex Adult Onesie Pajamas Donkey Animal One Piece Snug Fit Halloween Costume Sleepwear HomewearGrey Donkey X-Large
JUOLOET$29.89471 rev
Uleeso Halloween Donkey Mask for Adults Realistic Latex Animal Head Costume Funny Mask for Cosplay Party Carnival and Themed Events
Uleeso$19.1917 rev
Bioworld Shrek Donkey Adult Long Sleeve Hooded Kigurumi Cosplay Onesie Costume Suit-XXL
Bioworld$48.462 rev
NEWCOSPLAY Unisex Adult Grey Donkey Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Grey Donkey Small)
NEWCOSPLAY$38.60138 rev
NEWCOSPLAY Unisex Adult Grey Donkey Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Grey Donkey XX-Large)
NEWCOSPLAY$29.09138 rev
Trending
90-day click momentumNEWCOSPLAY Unisex Adult Grey Donkey Onesie Pajamas Animal One Piece Halloween Costume Cosplay Sleepwear (Grey Donkey XX-Large)
NEWCOSPLAY$29.094.5★
JUOLOET Unisex Adult Onesie Pajamas Donkey Animal One Piece Snug Fit Halloween Costume Sleepwear HomewearGrey Donkey X-Large
JUOLOET$29.894.6★
ROC PARTY Donkey Onesie Costume for Adults - Farm Animal Burro One-Piece Pajamas for Halloween Cosplay & Party (Donkey X-Large)
ROC PARTY$32.414.3★
Bioworld Shrek Donkey Adult Long Sleeve Hooded Kigurumi Cosplay Onesie Costume Suit-XXL
Bioworld$48.465.0★
vavalad Loose - fitting Grey Donkey Costume Adult Womens Onesie Pajamas Halloween Costume
vavalad$33.144.4★
What buyers say about donkey costume
What buyers praise and complain about, mined from review topics.What buyers love
“it is a really nice quality”
“It looks exactly as advertised”
“No weird smell good for Halloween”
“Great fit and looks good on”
“Fun costume”
“Its worth every penny”
“Warm and cozy”
“Well made water resistant”
“The material held up well”
“Its surprisingly comfortable for an inflatable costume”
What buyers complain about
“I received a USED one”
“It makes it almost impossible to look out of”
“Also, the rubber smelled awful out of the packaging”
Top return reasons
Common questions
- Is donkey costume profitable to sell on Amazon United States?
- The niche generates $309K/yr across 28 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -7.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the donkey costume niche?
- 19 brands and 23 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in donkey costume?
- Top complaints mined from reviews: Product Condition, Ease Of Use, Smell. The return rate is 10.2% — above our launch gate.
- When does demand for donkey costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 27.1× the quietest.
- What does it cost to enter the donkey costume niche?
- Listings span $8.09–$51.77; the average listing price is $29.58 (sweet spot $15–$100). The average incumbent carries 90 reviews — the moat a new listing must climb.