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Donatello Ninja Turtle Costume

Fail

Shoppers spend an estimated $11K a year here, so Donatello Ninja Turtle Costume is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$11K/yr45K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
38%top-5 click share · 14 brands · 40 sellers

Flapen Score

Donatello Ninja Turtle Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Donatello Ninja Turtle Costume is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Donatello Ninja Turtle Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Donatello Ninja Turtle Costume 45K times last year and spent an estimated $11K. The top 5 brands take 70% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
0.8%
Market size, estimated
$11Ka year
Top search term
donatello ninja turtle costume25K searches a year

02 · Price

A sale here is worth $29.18.

Listings sell for $29.18 on average, from $7.89 to $51.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.18 that is $0 to $3K a year per listing.

Average price
$29.18inside the $15 to $100 sweet spot
Price range
$7.89–$51.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #7,379 within Boys. It carries 175 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
87%
Out of stock, average day
10.2%
Average rank
#7,379in Boys
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
175per listing
Listings tracked
31

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Donatello Ninja Turtle Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

40

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

38%

Top 20: 84%

Open market

25%

  • Brand 125%
  • Brand 221%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Donatello Ninja Turtle Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 9.1× · 8 of 12 months tracked

Search terms

Top Donatello Ninja Turtle Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • donatello ninja turtle costume25K/yr
  • donatello costume4K/yr
  • purple ninja turtle costume5K/yr
  • donatello ninja turtle costume adult5K/yr
  • donatello ninja turtle costume kids6K/yr

Reviews and returns

What reviews say buyers love and hate about Donatello Ninja Turtle Costume

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
5.1%of orders come back
“Easily Breaks”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Donatello Ninja Turtle Costume questions

Answered from the same tracked data.