Donatello Ninja Turtle Costume
FailShoppers spend an estimated $11K a year here, so Donatello Ninja Turtle Costume is a Fail.
- Flapen Score
- 42 / 100Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 4542
- Market size
- $11K/yr45K searches / yr
- 90-day growth
- -34.0%search demand this quarter
- Competition
- 38%top-5 click share · 14 brands · 40 sellers
Flapen Score
Donatello Ninja Turtle Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Donatello Ninja Turtle Costume is stronger. Inside it, weaker.
Market
The Donatello Ninja Turtle Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Donatello Ninja Turtle Costume 45K times last year and spent an estimated $11K. The top 5 brands take 70% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -34.0%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $11Ka year
- Top search term
- donatello ninja turtle costume25K searches a year
02 · Price
A sale here is worth $29.18.
Listings sell for $29.18 on average, from $7.89 to $51.58. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.18 that is $0 to $3K a year per listing.
- Average price
- $29.18inside the $15 to $100 sweet spot
- Price range
- $7.89–$51.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
77% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #7,379 within Boys. It carries 175 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 87%
- Out of stock, average day
- 10.2%
- Average rank
- #7,379in Boys
- Average rating
- 4.37 starsAmazon United States average 4.42 stars
- Average reviews
- 175per listing
- Listings tracked
- 31
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Donatello Ninja Turtle Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Large/XXX-Large)
- Price
- $47.69
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago

INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Small/X-Small)
- Price
- $51.58
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago

BUUFAN Turtle Shell Costume Set - Perfect for Kids Birthday Parties and Halloween-Purple
- Price
- $29.87
- Rating
- 4.1/5
- Reviews
- 288
- Age
- 2y ago

Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple
- Price
- $16.75
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 11mo ago

Teenage Mutant Ninja Turtles TMNT Mens Costume T-Shirt(Donatello Large)
- Price
- $20.66
- Rating
- 4.6/5
- Reviews
- 2,124
- Age
- 7y ago
Trending
estimated 90-day click momentum
Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids
- Price
- $22.28
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids
- Price
- $22.09
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 11mo ago

Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple
- Price
- $16.75
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 11mo ago

Teenage Mutant Ninja Turtles TNMT Costume T-Shirt (Small Donatello)
- Price
- $22.63
- Rating
- 4.5/5
- Reviews
- 167
- Age
- 2y ago

INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Small/X-Small)
- Price
- $51.58
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago
Newest
by launch date
Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple
- Price
- $16.75
- Rating
- 4.4/5
- Reviews
- 80
- Age
- 11mo ago

Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids
- Price
- $22.09
- Rating
- 4.4/5
- Reviews
- 66
- Age
- 11mo ago

Teenage Mutant Ninja Turtles Tales of the Spin Attack Donatello Bo Staff Role Play by Playmates Toys
- Price
- $17.28
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 1y ago

Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids
- Price
- $22.28
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Bioworld Teenage Mutant Ninja Turtles Donatello Long Sleeve Mens Green Cosplay Hoodie-Medium
- Price
- $39.98
- Rating
- 4.0/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
14 rising
Sellers
40
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 84%
Open market
25%
- INTIMO25%
- Nickelodeon21%
- Rubies10%
- Changes7%
- BUUFAN6%
- InSpirit Designs6%
Demand
Donatello Ninja Turtle Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 9.1× · 8 of 12 months tracked
Search terms
Top Donatello Ninja Turtle Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- donatello ninja turtle costume25K/yr
- donatello costume4K/yr
- purple ninja turtle costume5K/yr
- donatello ninja turtle costume adult5K/yr
- donatello ninja turtle costume kids6K/yr
Reviews and returns
What reviews say buyers love and hate about Donatello Ninja Turtle Costume
We read the reviews and the return reasons for every product selling here.
“Easily Breaks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Donatello Ninja Turtle Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









