donatello ninja turtle costume
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$29.18avg listing price — sweet spot $15–$100
Review moat
Great175.35avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.89–$51.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-34.0%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 45K searches
According to Flapen's Amazon United States niche tracking, donatello ninja turtle costume is a $11K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
donatello ninja turtle costume market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $15K–$22K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #7,379
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 77%
- Out of stock
- 10.2%
- Avg brand age
- 38 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
40
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
38%
Top 20: 84%
Open market
25%
- INTIMO25%
- Nickelodeon21%
- Rubies10%
- Changes7%
- BUUFAN6%
- InSpirit Designs6%
Demand
Weekly Amazon search volume, last 36 weeks — -34.0% search growth over the last 90 days.Top donatello ninja turtle costume search terms
- donatello ninja turtle costume25K/yr
- donatello costume4K/yr
- purple ninja turtle costume5K/yr
- donatello ninja turtle costume adult5K/yr
- donatello ninja turtle costume kids6K/yr
Top donatello ninja turtle costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Large/XXX-Large)
INTIMO$47.694.6★112 rev
INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Small/X-Small)
INTIMO$51.584.6★112 rev
BUUFAN Turtle Shell Costume Set - Perfect for Kids Birthday Parties and Halloween-Purple
BUUFAN$29.874.1★288 rev
Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple
Nickelodeon$16.754.4★80 rev
Teenage Mutant Ninja Turtles TMNT Mens Costume T-Shirt(Donatello Large)
Nickelodeon$20.664.6★2,124 rev
Newest
by launch dateNickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple
Nickelodeon$16.7580 rev
Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids
Nickelodeon$22.0966 rev
Teenage Mutant Ninja Turtles Tales of the Spin Attack Donatello Bo Staff Role Play by Playmates Toys
TEENAGE MUTANT NINJA$17.2810 rev
Nickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids
Nickelodeon$22.2830 rev
Bioworld Teenage Mutant Ninja Turtles Donatello Long Sleeve Mens Green Cosplay Hoodie-Medium
Bioworld$39.9810 rev
Trending
90-day click momentumNickelodeon Teenage Mutant Ninja Turtles Boys Hooded Shirt and Short Set for Toddler and Big Kids
Nickelodeon$22.284.6★
Nickelodeon Teenage Mutant Ninja Turtles TMNT Donatello Boys Zip Up Hoodie for Toddler and Big Kids
Nickelodeon$22.094.4★
Nickelodeon Teenage Mutant Ninja Turtles TMNT Boys Long Sleeve Hooded Shirt for Big Kids Green/Purple
Nickelodeon$16.754.4★
Teenage Mutant Ninja Turtles TNMT Costume T-Shirt (Small Donatello)
Changes$22.634.5★
INTIMO Teenage Mutant Ninja Turtles Mens Hooded Union Suit Costume Sleep Pajama For Adults (Donatello XX-Small/X-Small)
INTIMO$51.584.6★
What buyers say about donatello ninja turtle costume
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Shirt”
“Cool toy”
“Good price”
“keeps the fit perfect”
“Sturdy cute playtime”
“Works”
“Its soft so it wont hurt them”
“Perfect gift for kids”
“Colors were accurate and overall, it was a good value for the money”
“If buying for smaller kids they are great material”
What buyers complain about
“Easily Breaks”
“Poor Quality”
“The fit was a bit awkward on the eyes”
“cheap”
“Product is misrepresented on the box”
“Straps to wear the shell are too thin”
“Cheap plastic, way Over priced”
“Came with the same 2 pieces for the staff so we are not able to connect them together”
“breaks easily”
“the nunchucks just broke right off the handle”
Top return reasons
Common questions
- Is donatello ninja turtle costume profitable to sell on Amazon United States?
- The niche generates $11K/yr across 31 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -34.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the donatello ninja turtle costume niche?
- 14 brands and 40 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in donatello ninja turtle costume?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 5.1% — above our launch gate.
- What does it cost to enter the donatello ninja turtle costume niche?
- Listings span $7.89–$51.58; the average listing price is $29.18 (sweet spot $15–$100). The average incumbent carries 175 reviews — the moat a new listing must climb.