domo
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Review moat
Incredible16.08avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$19.06avg listing price — sweet spot $15–$100
Price range
Great$4.65–$61.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.4%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Market size
Bad$79K$79K/yr · 504K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, domo is a $79K/yr Amazon United States market (504K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
domo market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $48K–$57K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #5,726
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 38%
- Out of stock
- 1.4%
- Avg brand age
- 36 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
13
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
8%
- Domo40%
- LICENSE 2 PLAY33%
- SZWMXH9%
- Generic4%
- DOMO3%
- Emo scence3%
- Open — no brand owns it (3 brands, 8%)
Demand
Weekly Amazon search volume, last 30 weeks — +23.4% search growth over the last 90 days.Top domo search terms
- domo311K/yr
- domo kun90K/yr
- domo plush56K/yr
- domo stickers13K/yr
- domo merch6K/yr
- domo doll4K/yr
- domo keychain plush3K/yr
- domo kun plush5K/yr
- domo sticker3K/yr
- domo kun accessories3K/yr
Top domo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Official Domo-Kun Merchandise Y2K Era Fandom | Domo Face Tote Bag
Domo$21.125.0★7 rev
LICENSE 2 PLAY Domo Kun 6.5-Inch Classic Plush The OG Brown Monster Collectible Toy - Super-Soft Nostalgia for Kids Kidults & Meme Lovers
LICENSE 2 PLAY$18.674.8★20 rev
50pcs Cute Cartoon Domo Stickers for Teens Laptops Aesthetic Vinyl Waterproof Decals for Adult Water Bottle Journal Scrapbook Bumper Luggage Graffiti Decals
SZWMXH$7.564.9★11 rev
LICENSE 2 PLAY Domo Kun 6.5-Inch Plush Bubble Tea Edition with Fabric Boba Cup & Straw - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$12.764.8★20 rev
Domo Plush Collectible Figurine 11.8 Inch Domo Kun Plushie Sculpture for Adult Collectors Desk Decor & Gift (Brown)
Generic$16.975.0★5 rev
Newest
by launch dateLICENSE 2 PLAY Domo Kun 6.5-Inch Classic Plush The OG Brown Monster Collectible Toy - Super-Soft Nostalgia for Kids Kidults & Meme Lovers
LICENSE 2 PLAY$18.6720 rev
LICENSE 2 PLAY Domo Kun 6.5-Inch Plush Bubble Tea Edition with Fabric Boba Cup & Straw - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$12.7620 rev
LICENSE 2 PLAY Domo Kun 6.5-Inch Plush DJ Headphones Edition - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$15.9020 rev
LICENSE 2 PLAY Domo Kun 6.5-Inch Plush Nerd Edition with Black Glasses & Bow Tie - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$15.4520 rev
LICENSE 2 PLAY Domo Kun 6.5-Inch Classic Plush Iconic Brown Monster with Mini Red Backpack - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$19.3620 rev
Trending
90-day click momentumLICENSE 2 PLAY Domo Kun 6.5-Inch Plush Bubble Tea Edition with Fabric Boba Cup & Straw - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$12.764.8★
LICENSE 2 PLAY Domo Kun 6.5-Inch Classic Plush The OG Brown Monster Collectible Toy - Super-Soft Nostalgia for Kids Kidults & Meme Lovers
LICENSE 2 PLAY$18.674.8★
LICENSE 2 PLAY Domo Kun 6.5-Inch Classic Plush Iconic Brown Monster with Mini Red Backpack - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$19.364.8★
LICENSE 2 PLAY Domo Kun 6.5-Inch Plush Nerd Edition with Black Glasses & Bow Tie - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$15.454.8★
LICENSE 2 PLAY Domo Kun 6.5-Inch Plush DJ Headphones Edition - Super-Soft Collectible Toy for Kids Kidults & Nostalgic Fans
LICENSE 2 PLAY$15.904.8★
What buyers say about domo
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“not bad for the price”
“Cute, good quality domo stickers”
“i love this keychain lol”
“Cute design”
“Cute design, washes well”
What buyers complain about
“A little baggy”
Top return reasons
Common questions
- Is domo profitable to sell on Amazon United States?
- The niche generates $79K/yr across 13 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +23.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the domo niche?
- 9 brands and 13 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in domo?
- Top complaints mined from reviews: Size-Overall. The return rate is 0.2%.
- What does it cost to enter the domo niche?
- Listings span $4.65–$61.58; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 16 reviews — the moat a new listing must climb.