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Domo

Fail

Buyers convert on only 0.8% of searches, so Domo is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$79K/yr504K searches / yr
90-day growth
+23.4%search demand this quarter
Competition
77%top-5 click share · 9 brands · 13 sellers

Flapen Score

Domo against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Domo is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Domo market on Amazon at a glance

Shoppers on Amazon United States searched for Domo 504K times last year and spent an estimated $79K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 504K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +23.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
504K
Growth, 90 days vs prior 90
+23.4%
Conversion, latest week
0.8%
Market size, estimated
$79Ka year
Top search term
domo311K searches a year

02 · Price

A sale here is worth $19.06.

Listings sell for $19.06 on average, from $4.65 to $61.58. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $19.06 that is $2K to $5K a year per listing.

Average price
$19.06inside the $15 to $100 sweet spot
Price range
$4.65–$61.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #5,726 within Handbags & Shoulder Bags. It carries 16 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
77%
Out of stock, average day
1.4%
Average rank
#5,726in Handbags & Shoulder Bags
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
16per listing
Listings tracked
13

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Domo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

8%

  • Brand 140%
  • Brand 233%
  • Brand 39%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Domo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked

Search terms

Top Domo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • domo311K/yr
  • domo kun90K/yr
  • domo plush56K/yr
  • domo stickers13K/yr
  • domo merch6K/yr
  • domo doll4K/yr
  • domo keychain plush3K/yr
  • domo kun plush5K/yr
  • domo sticker3K/yr
  • domo kun accessories3K/yr

Reviews and returns

What reviews say buyers love and hate about Domo

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Size-Overall”
0.2%of orders come back
“A little baggy”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Domo questions

Answered from the same tracked data.