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Dom Toretto Necklace

Fail

Shoppers spend an estimated $16K a year here, so Dom Toretto Necklace is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$16K/yr25K searches / yr
90-day growth
-3.0%search demand this quarter
Competition
67%top-5 click share · 15 brands · 20 sellers

Flapen Score

Dom Toretto Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dom Toretto Necklace is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dom Toretto Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Dom Toretto Necklace 25K times last year and spent an estimated $16K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-3.0%
Conversion, latest week
2.3%
Market size, estimated
$16Ka year
Peak month
December2.1× the quietest month
Top search term
dominic toretto cross necklace8K searches a year

02 · Price

A sale here is worth $28.19.

Listings sell for $28.19 on average, from $7.98 to $103.04. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $28.19 that is $0 to $3K a year per listing.

Average price
$28.19inside the $15 to $100 sweet spot
Price range
$7.98–$103.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #31,489 within Jewelry. It carries 622 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
95%
Out of stock, average day
9.3%
Average rank
#31,489in Jewelry
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
622per listing
Listings tracked
19

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dom Toretto Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 rising

Sellers

20

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

21%

  • Brand 127%
  • Brand 227%
  • Brand 312%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Dom Toretto Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Dom Toretto Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dominic toretto cross necklace8K/yr
  • dom toretto cross necklace6K/yr
  • vin diesel cross necklace4K/yr
  • dominic toretto necklace5K/yr
  • fast and furious necklace vin diesel1K/yr
  • toretto necklace1K/yr
  • dom toretto necklace685/yr

Reviews and returns

What reviews say buyers love and hate about Dom Toretto Necklace

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
4.3%of orders come back
“Cheap”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dom Toretto Necklace questions

Answered from the same tracked data.