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dolphin shorts

Skip it

High returns (10.8%) — this niche doesn't clear our bar today.

Market size 6Growth 79Conversion 5Competition 75Returns 4Price range 78Avg price 88Brand share 35Review moat 24Quality gap 53

Avg price

Great$20.36

avg listing price — sweet spot $15–$100

Growth

Great+69.2%

90-day search growth — must beat 0% to launch

Price range

Great$8.42–$40.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great40%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,372.85

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$26K

$26K/yr · 301K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.8%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, dolphin shorts is a $26K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 43/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

dolphin shorts market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
$31K–$41K
units × avg price
Conversion rate
0.4%
Avg BSR
#425
Page quality
0%
Prime
97%
Sponsored
92%
Out of stock
1.3%
Avg brand age
36 months
Avg seller age
162 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

21

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

40%

Top 20: 82%

Open market

14%

  • URATOT43%
  • CRZ YOGA21%
  • EZRUN11%
  • Cameway6%
  • WIHOLL3%
  • Soothfeel2%
  • Open — no brand owns it (11 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +69.2% search growth over the last 90 days.
45K35KPrime Day '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 7.5×

Top dolphin shorts search terms

  • dolphin shorts174K/yr
  • dolphin shorts women70K/yr
  • crz yoga dolphin shorts30K/yr
  • crz dolphin running shorts11K/yr
  • crz yoga high waisted dolphin athletic running shorts7K/yr
  • crz yoga high waisted dolphin athletic running shorts for women 3 high split comfy mesh liner for gym workout track2K/yr
  • crz high waisted dolphin short1K/yr
  • crz yoga mid waisted dolphin athletic shorts for women2K/yr
  • crz yoga dolphin running shorts3K/yr
  • crz yoga mid waisted dolphin athletic shorts for women 4 lightweight high split for gym workout with liner quick dry1K/yr
All search terms

Top dolphin shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$1K8%$2K12%$3K16%$4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dolphin shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall25%

“So comfortable”

Size-Overall18%

“Fit is true”

Color7%

“Color is pretty”

Exercise/Sports Suitability6%

“Great athletic shorts”

Quality-Overall5%

“Amazing quality”

Soft Feel4%

“So soft”

Material Quality4%

“Lightweight material”

Pockets/Compartments4%

“Love the zipper pocket”

Value For Money3%

“Good value”

Stretchability/Expandability/Elasticity3%

“They give you a good range of motion without feeling tight or restrictive, which makes them great for running errands, quick workouts, or just hanging out”

What buyers complain about

Size-Overall38%

“Run large”

Material Quality7%

“Cheapest fabric”

Waist Fit6%

“which was way too big on my waist”

Pockets/Compartments4%

“no pockets :(((”

Product Condition2%

“I was sent a pair that had been clearly already tried on possibly used a little grossed out”

Thigh Fit2%

“are tight around thighs at the hem of the shorts”

Thin2%

“Material is very thin”

Thickness2%

“Thick”

Shrinkage Resistance1%

“shrinks after one wash so size up”

Quality-Overall1%

“cheap”

Top return reasons

Size-Overall55%
Length12%
Waist Fit10%
Thigh Fit5%
Inseam Fit4%
Hip Fit3%
Shape/Style2%
Advertised Vs Actual Product2%
Material Quality1%
Thin1%

Common questions

Is dolphin shorts profitable to sell on Amazon United States?
The niche generates $26K/yr across 39 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is +69.2%. Flapen's verdict: Skip it (43/100).
How competitive is the dolphin shorts niche?
17 brands and 21 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in dolphin shorts?
Top complaints mined from reviews: Size-Overall, Material Quality, Waist Fit. The return rate is 10.8% — above our launch gate.
When does demand for dolphin shorts peak?
Demand peaks in May–Jun–Jul; the busiest month runs 7.5× the quietest.
What does it cost to enter the dolphin shorts niche?
Listings span $8.42–$40.20; the average listing price is $20.36 (sweet spot $15–$100). The average incumbent carries 5,373 reviews — the moat a new listing must climb.