Dolly Parton Wig

Shoppers searched for this 372K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months

372K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

2.3%

Market size, estimated

$249Ka year

Peak month

October6.6× the quietest month

Top search term

dolly parton costume159K searches a year

Listings sell for $28.97 on average, from $7.68 to $90.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.97 that is $3K to $7K a year per listing.

Average price

$28.97inside the $15 to $100 sweet spot

Price range

$7.68–$90.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

14.9%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #3,022 within Wigs. It carries 780 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

94%

Out of stock, average day

5.3%

Average rank

#3,022in Wigs

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

780per listing

Listings tracked

32

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months