Doll Keychain

Shoppers searched for this 225K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months

225K

Growth, 90 days vs prior 90

-29.5%

Conversion, latest week

0.7%

Market size, estimated

$24Ka year

Top search term

plush keychain bulk29K searches a year

Listings sell for $15.18 on average, from $5.86 to $38.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.18 that is $0 to $2K a year per listing.

Average price

$15.18inside the $15 to $100 sweet spot

Price range

$5.86–$38.92

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #2,617 within Keyrings, Keychains & Charms. It carries 609 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

98%

Out of stock, average day

2.6%

Average rank

#2,617in Keyrings, Keychains & Charms

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

609per listing

Listings tracked

57

19 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

19

Successful launches

7Amazon's first-year sales bar

Average brand age

23 months