doja cat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible68.88avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$38.72avg listing price — sweet spot $15–$100
Price range
Great$4.66–$91.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 138K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, doja cat is a $23K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
doja cat market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $48K–$58K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #50,185
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 12%
- Out of stock
- 25.1%
- Avg brand age
- 26 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
41%
Top 20: 86%
Open market
0%
- Doja Cat89%
- UGTEWXU7%
- Lisa2%
- Funko1%
- RAISEVERN1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Top doja cat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Official Rose T-Shirt
Doja Cat$44.764.4★29 rev
Official Tracklist T-Shirt
Doja Cat$44.384.8★31 rev
UGTEWXU Kids 3D Neon Dj Cat Shirt for Boys Girls Kitten T-Shirt Cats Tee Size 6-16 Years Age Small
UGTEWXU$13.854.6★409 rev
Official Tracklist T-Shirt
Doja Cat$42.584.8★31 rev
Official Meet Me in Paris T-Shirt
Doja Cat$44.914.6★15 rev
Newest
by launch date
Trending
90-day click momentum
Official Fortnitemares Long Sleeve T-Shirt
Doja Cat$56.215.0★
Official Rose T-Shirt
Doja Cat$44.764.4★
UGTEWXU Kids 3D Neon Dj Cat Shirt for Boys Girls Kitten T-Shirt Cats Tee Size 6-16 Years Age Small
UGTEWXU$13.854.6★
Doja Cat T Shirt Lightning Planet Her Logo Official Unisex Black Size Large
Doja Cat$23.043.2★
Official Meet Me in Paris T-Shirt
Doja Cat$44.914.6★
What buyers say about doja cat
What buyers praise and complain about, mined from review topics.What buyers love
“Came as expected”
“Nice gift for a doja cat fan”
“The details are really nice”
“The colors look good”
“No complaints”
“The sizing is on point”
“Good price too”
“Very soft and thick socks super comfy”
“As described nice material”
“Sturdy/sexy”
What buyers complain about
“Men's size, did not fit”
“It doesnt really glow in the dark which is what I was hoping for”
Top return reasons
Common questions
- Is doja cat profitable to sell on Amazon United States?
- The niche generates $23K/yr across 34 tracked products. 0 of 21 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Skip it (39/100).
- How competitive is the doja cat niche?
- 5 brands and 14 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in doja cat?
- Top complaints mined from reviews: Size-Overall, Brightness/Shine/Glow. The return rate is 2.2%.
- When does demand for doja cat peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 3.6× the quietest.
- What does it cost to enter the doja cat niche?
- Listings span $4.66–$91.84; the average listing price is $38.72 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.