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Doge Hat

Fail

Shoppers spend an estimated $3K a year here, so Doge Hat is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$3K/yr5K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
63%top-5 click share · 8 brands · 11 sellers

Flapen Score

Doge Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Doge Hat is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Doge Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Doge Hat 5K times last year and spent an estimated $3K. The top 5 brands take 88% of clicks. Demand peaks in Apr. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 5K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
5K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
3.1%
Market size, estimated
$3Ka year
Peak month
April38.5× the quietest month
Top search term
doge hat3K searches a year

02 · Price

A sale here is worth $19.56.

Listings sell for $19.56 on average, from $7.96 to $34.95. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $19.56 that is $0 to $2K a year per listing.

Average price
$19.56inside the $15 to $100 sweet spot
Price range
$7.96–$34.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #24,808 within Baseball Caps. It carries 1,864 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
40%
Out of stock, average day
11.2%
Average rank
#24,808in Baseball Caps
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
1,864per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Doge Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

11

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

6%

  • Brand 140%
  • Brand 220%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (2 brands, 6%)

Demand

Doge Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 38.5×

Search terms

Top Doge Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • doge hat3K/yr
  • doge hats for men1K/yr
  • doge hats213/yr

Reviews and returns

What reviews say buyers love and hate about Doge Hat

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Pretty tight fit”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Doge Hat questions

Answered from the same tracked data.