Dog Tags Military

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months

288K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

3.9%

Market size, estimated

$122Ka year

Peak month

October2.9× the quietest month

Top search term

military dog tags68K searches a year

Listings sell for $10.91 on average, from $5.95 to $19.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $10.91 that is $3K to $5K a year per listing.

Average price

$10.91under the $15 to $100 sweet spot

Price range

$5.95–$19.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Jewelry. It carries 1,736 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

64%

Out of stock, average day

0.0%

Average rank

#191in Jewelry

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

1,736per listing

Listings tracked

14

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months