Dog Keychain
FailShoppers spend an estimated $30K a year here, so Dog Keychain is a Fail.
- Flapen Score
- 30 / 100Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 4530
- Market size
- $30K/yr299K searches / yr
- 90-day growth
- -3.4%search demand this quarter
- Competition
- 80%top-5 click share · 12 brands · 21 sellers
Flapen Score
Dog Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dog Keychain is stronger. Inside it, weaker.
Market
The Dog Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Dog Keychain 299K times last year and spent an estimated $30K. The top 5 brands take 85% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.
- Searches, last 12 months
- 299K
- Growth, 90 days vs prior 90
- -3.4%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $30Ka year
- Top search term
- dog keychain112K searches a year
02 · Price
A sale here is worth $8.32.
Listings sell for $8.32 on average, from $3.91 to $16.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.32 that is $832 to $2K a year per listing.
- Average price
- $8.32under the $15 to $100 sweet spot
- Price range
- $3.91–$16.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $832–$2K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #867 within Keyrings, Keychains & Charms. It carries 423 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #867in Keyrings, Keychains & Charms
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 423per listing
- Listings tracked
- 14
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Dog Keychain products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
- Price
- $7.12
- Rating
- 4.4/5
- Reviews
- 1,502
- Age
- 3y ago

LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
- Price
- $7.14
- Rating
- 4.4/5
- Reviews
- 1,502
- Age
- 3y ago

Aurichi Cat & Dog Hair Keychain Leather Dog Paw Hair Holder Fur Collection Key Chain Keepsake with Heart Clip Tweezers & Rainbow Sympathy Card Pet Loss Memorial Gift for Pet Owners Pet Remembrance
- Price
- $6.55
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 11mo ago

Karma Women Enamel Keychains Womens Enamel Keychain for Gifts Purse Bag Accessories Dog
- Price
- $13.35
- Rating
- 4.6/5
- Reviews
- 56
- Age
- 4y ago

Cute Stuffed Animal Dog Plush Animal Keychain Fashion Accessory Backpack Clips Kindergarten Gift Handbag Pendant 5 inch (Gold)
- Price
- $6.34
- Rating
- 4.2/5
- Reviews
- 388
- Age
- 6y ago
Trending
estimated 90-day click momentum
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
- Price
- $3.91
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 4y ago

Aurichi Cat & Dog Hair Keychain Leather Dog Paw Hair Holder Fur Collection Key Chain Keepsake with Heart Clip Tweezers & Rainbow Sympathy Card Pet Loss Memorial Gift for Pet Owners Pet Remembrance
- Price
- $6.55
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 11mo ago

LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
- Price
- $7.12
- Rating
- 4.4/5
- Reviews
- 1,502
- Age
- 3y ago

LAEKOU Jelly Balloon Dog Design Keychain for Women Cute Girls Key Chain Bag Charms Accessories for Car Purse Backpack
- Price
- $7.14
- Rating
- 4.4/5
- Reviews
- 1,502
- Age
- 3y ago

Atiyaer White Felt Dog Bag Charm Handmade Puppy Keychain Lightweight Metal Snap Hook Decorative Accessory for Purses Handbags Backpacks
- Price
- $7.02
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 10mo ago
Newest
by launch date
Gala Glow 20 Pack Cute Dog Keychains Cartoon Puppy Silicone Keyrings for Kids Bulk Party Favors for Birthday Baby Shower Classroom Prizes Student Incentives Gifts
- Price
- $9.96
- Rating
- 4.5/5
- Reviews
- 68
- Age
- 9mo ago

Atiyaer White Felt Dog Bag Charm Handmade Puppy Keychain Lightweight Metal Snap Hook Decorative Accessory for Purses Handbags Backpacks
- Price
- $7.02
- Rating
- 4.8/5
- Reviews
- 163
- Age
- 10mo ago

Mity rain 6PCS Keychain for Pet Lovers - Dog Hair Keychain & Hair Keepsake - Portable Fur Keepsake Cute Keychains for Backpacks Heartfelt Memorial Gifts for Loss of Pet
- Price
- $7.99
- Rating
- 4.8/5
- Reviews
- 34
- Age
- 10mo ago

Aureliayue Funny This is Fine Dogs Keychain for Men & Women Durable Key Ring for Keys Bags Cars Cool Accessories for Keys
- Price
- $11.01
- Rating
- 4.3/5
- Reviews
- 18
- Age
- 11mo ago

Aurichi Cat & Dog Hair Keychain Leather Dog Paw Hair Holder Fur Collection Key Chain Keepsake with Heart Clip Tweezers & Rainbow Sympathy Card Pet Loss Memorial Gift for Pet Owners Pet Remembrance
- Price
- $6.55
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
12 falling
Sellers
21
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
12%
- LAEKOU62%
- Aurichi8%
- Atiyaer5%
- Karma5%
- Vel4%
- Aureliayue3%
- Open — no brand owns it (6 brands, 12%)
Demand
Dog Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.1× · 6 of 12 months tracked
Search terms
Top Dog Keychain search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dog keychain112K/yr
- dog bag charm34K/yr
- dog key chain25K/yr
- puppy keychain14K/yr
- dog purse charm13K/yr
- dog keychains12K/yr
- dog plush keychain10K/yr
- keychain dog9K/yr
- pet keychain10K/yr
- dog bag charms7K/yr
Reviews and returns
What reviews say buyers love and hate about Dog Keychain
We read the reviews and the return reasons for every product selling here.
“This is very short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Keychain questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









