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Dog Keychain

Fail

Shoppers spend an estimated $30K a year here, so Dog Keychain is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$30K/yr299K searches / yr
90-day growth
-3.4%search demand this quarter
Competition
80%top-5 click share · 12 brands · 21 sellers

Flapen Score

Dog Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dog Keychain is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Keychain 299K times last year and spent an estimated $30K. The top 5 brands take 85% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 299K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
299K
Growth, 90 days vs prior 90
-3.4%
Conversion, latest week
1.2%
Market size, estimated
$30Ka year
Top search term
dog keychain112K searches a year

02 · Price

A sale here is worth $8.32.

Listings sell for $8.32 on average, from $3.91 to $16.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $8.32 that is $832 to $2K a year per listing.

Average price
$8.32under the $15 to $100 sweet spot
Price range
$3.91–$16.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$832–$2K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #867 within Keyrings, Keychains & Charms. It carries 423 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#867in Keyrings, Keychains & Charms
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
423per listing
Listings tracked
14

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Dog Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

12%

  • Brand 162%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (6 brands, 12%)

Demand

Dog Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.1× · 6 of 12 months tracked

Search terms

Top Dog Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog keychain112K/yr
  • dog bag charm34K/yr
  • dog key chain25K/yr
  • puppy keychain14K/yr
  • dog purse charm13K/yr
  • dog keychains12K/yr
  • dog plush keychain10K/yr
  • keychain dog9K/yr
  • pet keychain10K/yr
  • dog bag charms7K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Keychain

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Size-Overall”
1.4%of orders come back
“This is very short”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dog Keychain questions

Answered from the same tracked data.