Dog Ears

Shoppers searched for this 632K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $148K a year.

Searches, last 12 months

632K

Growth, 90 days vs prior 90

+15.7%

Conversion, latest week

1.1%

Market size, estimated

$148Ka year

Peak month

October7.7× the quietest month

Top search term

dog ears230K searches a year

Listings sell for $21.07 on average, from $8.02 to $63.23. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $21.07 that is $5K to $11K a year per listing.

Average price

$21.07inside the $15 to $100 sweet spot

Price range

$8.02–$63.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

6.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #1,038 within Headwear. It carries 249 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

5.3%

Average rank

#1,038in Headwear

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

249per listing

Listings tracked

31

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months