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Dog Costume for Adults

Fail

Buyers convert on only 0.7% of searches, so Dog Costume for Adults is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$42K/yr189K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
40%top-5 click share · 28 brands · 43 sellers

Flapen Score

Dog Costume for Adults against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dog Costume for Adults is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dog Costume for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Dog Costume for Adults 189K times last year and spent an estimated $42K. The top 5 brands take 51% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
0.7%
Market size, estimated
$42Ka year
Peak month
October17.6× the quietest month
Top search term
dog costume for adults72K searches a year

02 · Price

A sale here is worth $33.09.

Listings sell for $33.09 on average, from $9.20 to $103.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.09 that is $0 to $3K a year per listing.

Average price
$33.09inside the $15 to $100 sweet spot
Price range
$9.20–$103.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #97,381 within Sleep & Lounge. It carries 214 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
90%
Out of stock, average day
16.7%
Average rank
#97,381in Sleep & Lounge
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
214per listing
Listings tracked
41

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Dog Costume for Adults products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

28 falling

Sellers

43

Top-5 brand share

51%

Top 20: 93%

Top-5 click share

40%

Top 20: 78%

Open market

43%

  • Brand 123%
  • Brand 29%
  • Brand 39%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Dog Costume for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.6×

Search terms

Top Dog Costume for Adults search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog costume for adults72K/yr
  • human dog costume14K/yr
  • adult dog costume25K/yr
  • dog costume for humans9K/yr
  • dog costume for women7K/yr
  • dog costume adult12K/yr
  • dog costume women6K/yr
  • dog costume for men5K/yr
  • mens dog costume6K/yr
  • dog costumes for adults5K/yr

Reviews and returns

What reviews say buyers love and hate about Dog Costume for Adults

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
20%of negative reviews mention “Size-Overall”
8.7%of orders come back
“it was very small”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dog Costume for Adults questions

Answered from the same tracked data.