Doc Martens Socks

Shoppers searched for this 161K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months

161K

Growth, 90 days vs prior 90

-32.4%

Conversion, latest week

1.9%

Market size, estimated

$46Ka year

Peak month

October3.6× the quietest month

Top search term

doc marten socks35K searches a year

Listings sell for $15.14 on average, from $6.60 to $23.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.14 that is $0 to $2K a year per listing.

Average price

$15.14inside the $15 to $100 sweet spot

Price range

$6.60–$23.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #4,226 within Athletic Socks. It carries 3,589 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

87%

Out of stock, average day

5.0%

Average rank

#4,226in Athletic Socks

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

3,589per listing

Listings tracked

38

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

1Amazon's first-year sales bar

Average brand age

46 months