Distressed Balaclava

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months

60K

Growth, 90 days vs prior 90

-61.6%

Conversion, latest week

1.8%

Market size, estimated

$13Ka year

Peak month

December5.7× the quietest month

Top search term

fuzzy ski mask15K searches a year

Listings sell for $12.36 on average, from $6.54 to $25.48. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $12.36 that is $0 to $1K a year per listing.

Average price

$12.36under the $15 to $100 sweet spot

Price range

$6.54–$25.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

3.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #301 within Balaclavas. It carries 550 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#301in Balaclavas

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

550per listing

Listings tracked

28

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months