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Disney Umbrella

Fail

Shoppers spend an estimated $31K a year here, so Disney Umbrella is a Fail.

Flapen Score
34
34 / 100
Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 45
Market size
$31K/yr98K searches / yr
90-day growth
-18.8%search demand this quarter
Competition
54%top-5 click share · 14 brands · 34 sellers

Flapen Score

Disney Umbrella against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Umbrella is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Umbrella 98K times last year and spent an estimated $31K. The top 5 brands take 85% of clicks. Demand peaks in Nov. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-18.8%
Conversion, latest week
1.5%
Market size, estimated
$31Ka year
Peak month
November2.0× the quietest month
Top search term
disney umbrella29K searches a year

02 · Price

A sale here is worth $21.08.

Listings sell for $21.08 on average, from $10.53 to $55.98. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $21.08 that is $0 to $2K a year per listing.

Average price
$21.08inside the $15 to $100 sweet spot
Price range
$10.53–$55.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #285 within Umbrellas. It carries 1,866 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
88%
Out of stock, average day
10.6%
Average rank
#285in Umbrellas
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
1,866per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Disney Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

34

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

12%

  • Brand 142%
  • Brand 225%
  • Brand 311%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Disney Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.0×

Search terms

Top Disney Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney umbrella29K/yr
  • stitch umbrella22K/yr
  • mickey mouse umbrella9K/yr
  • stitch umbrella for girls15K/yr
  • disney umbrella adult12K/yr
  • mickey mouse umbrella for adults3K/yr
  • disney umbrella for kids5K/yr
  • lilo and stitch umbrella3K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Umbrella

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Durability”
5.9%of orders come back
“Broke instantly”
A buyer, on “Durability”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disney Umbrella questions

Answered from the same tracked data.