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Disney Swimsuits for Girls

Fail

Buyers convert on only 0.5% of searches, so Disney Swimsuits for Girls is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$42K/yr431K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
14%top-5 click share · 14 brands · 20 sellers

Flapen Score

Disney Swimsuits for Girls against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Swimsuits for Girls is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Swimsuits for Girls market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Swimsuits for Girls 431K times last year and spent an estimated $42K. The top 5 brands take 92% of clicks. Demand peaks in Mar–May–Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 431K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
431K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
0.5%
Market size, estimated
$42Ka year
Peak month
June3.8× the quietest month
Top search term
disney swimsuits for girls68K searches a year

02 · Price

A sale here is worth $20.52.

Listings sell for $20.52 on average, from $11.56 to $33.87. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $20.52 that is $0 to $2K a year per listing.

Average price
$20.52inside the $15 to $100 sweet spot
Price range
$11.56–$33.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #165 within Swim. It carries 350 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#165in Swim
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
174

04 · Newcomers

8 of last year's 79 launches cleared the first-year sales bar.

79 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
79
Successful launches
8Amazon's first-year sales bar
Average brand age
29 months

Products

Top Disney Swimsuits for Girls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

14 falling

Sellers

20

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

14%

Top 20: 39%

Open market

5%

  • Brand 176%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (8 brands, 5%)

Demand

Disney Swimsuits for Girls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May, Jun, Jul · busiest ÷ quietest = 3.8×

Search terms

Top Disney Swimsuits for Girls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney swimsuits for girls68K/yr
  • princess swimsuits for girls33K/yr
  • princess bathing suit30K/yr
  • elsa swimsuit26K/yr
  • disney bathing suits girls43K/yr
  • princess swimsuit25K/yr
  • frozen swimsuit20K/yr
  • disney princess bathing suit19K/yr
  • elsa bathing suit20K/yr
  • disney princess swimsuit16K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Swimsuits for Girls

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Size-Overall”
40%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Disney Swimsuits for Girls questions

Answered from the same tracked data.