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Disney Sweatshirts for Women

Fail

Demand is soft, at -71.5% this quarter, so Disney Sweatshirts for Women is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$120K/yr1.8M searches / yr
90-day growth
-71.5%search demand this quarter
Competition
18%top-5 click share · 38 brands · 65 sellers

Flapen Score

Disney Sweatshirts for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Sweatshirts for Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Sweatshirts for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Sweatshirts for Women 1.8M times last year and spent an estimated $120K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
1.8M
Growth, 90 days vs prior 90
-71.5%
Conversion, latest week
0.2%
Market size, estimated
$120Ka year
Peak month
January10.1× the quietest month
Top search term
disney sweatshirts for women420K searches a year

02 · Price

A sale here is worth $27.49.

Listings sell for $27.49 on average, from $6.76 to $149.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $27.49 that is $0 to $3K a year per listing.

Average price
$27.49inside the $15 to $100 sweet spot
Price range
$6.76–$149.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #13,791 within Fashion Hoodies & Sweatshirts. It carries 323 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
98%
Out of stock, average day
12.7%
Average rank
#13,791in Fashion Hoodies & Sweatshirts
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
323per listing
Listings tracked
149

04 · Newcomers

0 of last year's 42 launches cleared the first-year sales bar.

42 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
42
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Disney Sweatshirts for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

38 rising

Sellers

65

Top-5 brand share

65%

Top 20: 93%

Top-5 click share

18%

Top 20: 40%

Open market

32%

  • Brand 130%
  • Brand 211%
  • Brand 310%
  • Brand 410%
  • Brand 54%
  • Brand 63%

Demand

Disney Sweatshirts for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KBlack Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 10.1×

Search terms

Top Disney Sweatshirts for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney sweatshirts for women420K/yr
  • disney sweatshirt257K/yr
  • disney sweater147K/yr
  • disney hoodie101K/yr
  • disney sweaters for women116K/yr
  • disney hoodies for women79K/yr
  • disney long sleeve shirt women73K/yr
  • disney jackets for women61K/yr
  • disneyland sweatshirt60K/yr
  • disney crewneck67K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Sweatshirts for Women

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
10.7%of orders come back
“Too small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Disney Sweatshirts for Women questions

Answered from the same tracked data.