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Disney Shoes

Fail

Buyers convert on only 0.3% of searches, so Disney Shoes is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$97K/yr1.6M searches / yr
90-day growth
-24.3%search demand this quarter
Competition
19%top-5 click share · 21 brands · 30 sellers

Flapen Score

Disney Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Shoes is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Shoes 1.6M times last year and spent an estimated $97K. The top 5 brands take 87% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
0.3%
Market size, estimated
$97Ka year
Peak month
March1.4× the quietest month
Top search term
disney outfits for girls218K searches a year

02 · Price

A sale here is worth $19.05.

Listings sell for $19.05 on average, from $6.92 to $29.33. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $19.05 that is $0 to $2K a year per listing.

Average price
$19.05inside the $15 to $100 sweet spot
Price range
$6.92–$29.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #2,449 within Clothing Sets. It carries 1,174 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#2,449in Clothing Sets
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,174per listing
Listings tracked
100

04 · Newcomers

4 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
31
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Disney Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

30

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

19%

Top 20: 47%

Open market

11%

  • Brand 165%
  • Brand 211%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (15 brands, 11%)

Demand

Disney Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KPrime Day '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Disney Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney outfits for girls218K/yr
  • girls disney outfits129K/yr
  • toddler disney outfit123K/yr
  • disney outfit81K/yr
  • disney crop top for women93K/yr
  • disney toddler girl clothes131K/yr
  • disney crop top81K/yr
  • disney clothes for girls89K/yr
  • disney outfits for toddler girls85K/yr
  • toddler girl disney outfit53K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Shoes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
5.9%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Disney Shoes questions

Answered from the same tracked data.