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Disney Princess Style Collection Deluxe Tote Bag

Fail

Shoppers spend an estimated $6K a year here, so Disney Princess Style Collection Deluxe Tote Bag is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$6K/yr11K searches / yr
90-day growth
-4.1%search demand this quarter
Competition
72%top-5 click share · 9 brands · 20 sellers

Flapen Score

Disney Princess Style Collection Deluxe Tote Bag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Princess Style Collection Deluxe Tote Bag is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Princess Style Collection Deluxe Tote Bag market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Princess Style Collection Deluxe Tote Bag 11K times last year and spent an estimated $6K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 11K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.

Searches, last 12 months
11K
Growth, 90 days vs prior 90
-4.1%
Conversion, latest week
3.6%
Market size, estimated
$6Ka year
Peak month
December49.7× the quietest month
Top search term
disney princess tote bag7K searches a year

02 · Price

A sale here is worth $15.55.

Listings sell for $15.55 on average, from $8.57 to $34.78. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $15.55 that is $0 to $2K a year per listing.

Average price
$15.55inside the $15 to $100 sweet spot
Price range
$8.57–$34.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #34,084 within Handbags & Shoulder Bags. It carries 482 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#34,084in Handbags & Shoulder Bags
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
482per listing
Listings tracked
15

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Disney Princess Style Collection Deluxe Tote Bag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

20

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Brand 169%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Disney Princess Style Collection Deluxe Tote Bag search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 49.7×

Search terms

Top Disney Princess Style Collection Deluxe Tote Bag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney princess tote bag7K/yr
  • disney princess tote3K/yr
  • disney princess style collection deluxe tote bag2K/yr
  • b08vd5t66j70/yr
  • disney princess deluxe tote bag87/yr

Reviews and returns

What reviews say buyers love and hate about Disney Princess Style Collection Deluxe Tote Bag

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
33%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Tiny cheaply made”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disney Princess Style Collection Deluxe Tote Bag questions

Answered from the same tracked data.