Disney Princess Clothes
FailBuyers convert on only 0.8% of searches, so Disney Princess Clothes is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $63K/yr403K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 17%top-5 click share · 23 brands · 36 sellers
Flapen Score
Disney Princess Clothes against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Princess Clothes is stronger. Inside it, weaker.
Market
The Disney Princess Clothes market on Amazon at a glance
Shoppers on Amazon United States searched for Disney Princess Clothes 403K times last year and spent an estimated $63K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.
- Searches, last 12 months
- 403K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $63Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- disney girls outfit47K searches a year
02 · Price
A sale here is worth $18.72.
Listings sell for $18.72 on average, from $8.41 to $31.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.
- Average price
- $18.72inside the $15 to $100 sweet spot
- Price range
- $8.41–$31.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #257 within Sleepwear & Robes. It carries 2,894 reviews at 4.70 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 5.2%
- Average rank
- #257in Sleepwear & Robes
- Average rating
- 4.70 starsAmazon United States average 4.42 stars
- Average reviews
- 2,894per listing
- Listings tracked
- 151
04 · Newcomers
16 of last year's 56 launches cleared the first-year sales bar.
56 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 56
- Successful launches
- 16Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Disney Princess Clothes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 17% of clicks. An open shelf where new products get seen.
Brands
23 falling
Sellers
36
Top-5 brand share
89%
Top 20: 99%
Top-5 click share
17%
Top 20: 36%
Open market
9%
- Brand 171%
- Brand 29%
- Brand 34%
- Brand 43%
- Brand 52%
- Brand 62%
- Open — no brand owns it (17 brands, 9%)
Demand
Disney Princess Clothes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Disney Princess Clothes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disney girls outfit47K/yr
- kids disney outfits44K/yr
- disney princess outfits for girls37K/yr
- disney princess clothes33K/yr
- disney princess outfit23K/yr
- girl disney outfits17K/yr
- princess underwear 4t16K/yr
- princess pajamas 5t22K/yr
- disney toddler girl17K/yr
- princess pajamas 4t21K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Princess Clothes
We read the reviews and the return reasons for every product selling here.
“Runs a little big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Princess Clothes questions
Answered from the same tracked data.









