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Disney Princess Clothes

Fail

Buyers convert on only 0.8% of searches, so Disney Princess Clothes is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$63K/yr403K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
17%top-5 click share · 23 brands · 36 sellers

Flapen Score

Disney Princess Clothes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Princess Clothes is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Princess Clothes market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Princess Clothes 403K times last year and spent an estimated $63K. The top 5 brands take 89% of clicks. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
0.8%
Market size, estimated
$63Ka year
Peak month
December1.6× the quietest month
Top search term
disney girls outfit47K searches a year

02 · Price

A sale here is worth $18.72.

Listings sell for $18.72 on average, from $8.41 to $31.98. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.

Average price
$18.72inside the $15 to $100 sweet spot
Price range
$8.41–$31.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #257 within Sleepwear & Robes. It carries 2,894 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#257in Sleepwear & Robes
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,894per listing
Listings tracked
151

04 · Newcomers

16 of last year's 56 launches cleared the first-year sales bar.

56 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
56
Successful launches
16Amazon's first-year sales bar
Average brand age
36 months

Products

Top Disney Princess Clothes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

36

Top-5 brand share

89%

Top 20: 99%

Top-5 click share

17%

Top 20: 36%

Open market

9%

  • Brand 171%
  • Brand 29%
  • Brand 34%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (17 brands, 9%)

Demand

Disney Princess Clothes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Disney Princess Clothes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney girls outfit47K/yr
  • kids disney outfits44K/yr
  • disney princess outfits for girls37K/yr
  • disney princess clothes33K/yr
  • disney princess outfit23K/yr
  • girl disney outfits17K/yr
  • princess underwear 4t16K/yr
  • princess pajamas 5t22K/yr
  • disney toddler girl17K/yr
  • princess pajamas 4t21K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Princess Clothes

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
2.5%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Disney Princess Clothes questions

Answered from the same tracked data.