Disney Poncho
FailShoppers spend an estimated $84K a year here, so Disney Poncho is a Fail.
- Flapen Score
- 41 / 100Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 4541
- Market size
- $84K/yr304K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 38%top-5 click share · 18 brands · 33 sellers
Flapen Score
Disney Poncho against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Poncho is stronger. Inside it, weaker.
Market
The Disney Poncho market on Amazon at a glance
Shoppers on Amazon United States searched for Disney Poncho 304K times last year and spent an estimated $84K. The top 5 brands take 72% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $84Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- disney poncho63K searches a year
02 · Price
A sale here is worth $11.19.
Listings sell for $11.19 on average, from $4.65 to $23.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.19 that is $3K to $6K a year per listing.
- Average price
- $11.19under the $15 to $100 sweet spot
- Price range
- $4.65–$23.47
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$6K
- Returns
- 4.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #968 within Coats, Jackets & Vests. It carries 2,742 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #968in Coats, Jackets & Vests
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 2,742per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Disney Poncho products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 38% of clicks. An open shelf where new products get seen.
Brands
18 falling
Sellers
33
Top-5 brand share
72%
Top 20: 100%
Top-5 click share
38%
Top 20: 87%
Open market
22%
- Brand 125%
- Brand 217%
- Brand 312%
- Brand 49%
- Brand 59%
- Brand 66%
Demand
Disney Poncho search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Disney Poncho search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disney poncho63K/yr
- disney rain poncho34K/yr
- disney ponchos33K/yr
- disney ponchos adult26K/yr
- disney rain jacket23K/yr
- disney rain ponchos for adults21K/yr
- family ponchos9K/yr
- rain ponchos family pack11K/yr
- disney ponchos family pack13K/yr
- family ponchos for rain disney8K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Poncho
We read the reviews and the return reasons for every product selling here.
“can be little thicker”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Poncho questions
Answered from the same tracked data.









