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Disney Poncho

Fail

Shoppers spend an estimated $84K a year here, so Disney Poncho is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$84K/yr304K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
38%top-5 click share · 18 brands · 33 sellers

Flapen Score

Disney Poncho against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Poncho is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Poncho market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Poncho 304K times last year and spent an estimated $84K. The top 5 brands take 72% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
2.5%
Market size, estimated
$84Ka year
Peak month
January1.4× the quietest month
Top search term
disney poncho63K searches a year

02 · Price

A sale here is worth $11.19.

Listings sell for $11.19 on average, from $4.65 to $23.47. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $11.19 that is $3K to $6K a year per listing.

Average price
$11.19under the $15 to $100 sweet spot
Price range
$4.65–$23.47
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #968 within Coats, Jackets & Vests. It carries 2,742 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
97%
Out of stock, average day
0.0%
Average rank
#968in Coats, Jackets & Vests
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,742per listing
Listings tracked
34

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Disney Poncho products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

33

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

38%

Top 20: 87%

Open market

22%

  • Brand 125%
  • Brand 217%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 66%

Demand

Disney Poncho search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Disney Poncho search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney poncho63K/yr
  • disney rain poncho34K/yr
  • disney ponchos33K/yr
  • disney ponchos adult26K/yr
  • disney rain jacket23K/yr
  • disney rain ponchos for adults21K/yr
  • family ponchos9K/yr
  • rain ponchos family pack11K/yr
  • disney ponchos family pack13K/yr
  • family ponchos for rain disney8K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Poncho

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
19%of negative reviews mention “Thickness”
4.6%of orders come back
“can be little thicker”
A buyer, on “Thickness”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Disney Poncho questions

Answered from the same tracked data.