Is disney pins profitable to sell on Amazon United States?

The niche generates $224K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (40/100).

How competitive is the disney pins niche?

11 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in disney pins?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.7%.

When does demand for disney pins peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the disney pins niche?

Listings span $7.13–$21.87; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.

disney pins

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Review moat

Great131.37

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Okay$7.13–$21.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$224K

$224K/yr · 1.7M searches

Avg price

Okay$11.13

avg listing price — sweet spot $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Growth

Bad-7.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, disney pins is a $224K/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 40/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

disney pins market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: $223K–$278K; units × avg price
Conversion rate: 1.2%
Avg BSR: #10,703
Page quality: 0%
Prime: 100%
Sponsored: 37%
Out of stock: 13.0%
Avg brand age: 34 months
Avg seller age: 157 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

13%

EQVYG36%
Disney29%
CEACO7%
BOpusail6%
Monogram4%
Beamandi4%
Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top disney pins search terms

disney pins857K/yr -5.6%0.7% conv.
disney pin134K/yr -0.1%0.8% conv.
disney trading pins142K/yr -17.2%0.6% conv.
disney pins trading125K/yr -35.7%0.8% conv.
disney pins bulk62K/yr -7.2%0.3% conv.
disney enamel pins39K/yr +5.9%0.5% conv.
loungefly pins42K/yr -4.3%0.1% conv.
disney mystery pins43K/yr -6.8%0.2% conv.
disney trading pins bulk38K/yr -21.1%0.2% conv.
disney pin trading24K/yr -1.8%0.1% conv.

All search terms

Top disney pins products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EQVYG 3PCS Mouse Ear Holder for Backpack Theme Park Trip Essentials Bag Charm Adjustable Keychain Colorful Lanyard Organizer Decor White Black

EQVYG$9.964.6★231 rev

Ceaco - Disney - Photo Magic Pins - 750 Piece Jigsaw Puzzle

CEACO$11.424.6★841 rev

BOpusail 12Pcs Summer Ice Cream Mouse Cruise Door Magnets Cute Style Ice Cream Cruises Entrance Decals Decor Refrigerator Garage Magnet Waterproof Magnetic Sticker for Holiday Carnival Ships Cabin

BOpusail$12.624.6★176 rev

Disney Mickey Mouse Fresh Fruit 4-Piece Enamel Pin Set | Metal Badge Accessories For Backpack Hats

Disney$21.874.6★150 rev

Belle Enamel Pin

Disney$9.494.9★54 rev

Newest

by launch date

Disney Cartoon Character Fridge Magnets Set - 20 Pcs Mixed Classic Disney Refrigerator Magnets Cute Home Kitchen Office Whiteboard Decor Gift for Fans Boy Girl Adults

JXJMYU$16.998 rev

6mo ago

Disney Animation Series 47 5 Collectible Bag Clip Blind Bag (ONE Random Figure) Animated Movie Character Keychain/Backpack Accessory | Official Licensed Merchandise

Monogram$7.133 rev

8mo ago

Cartoon Cute Bear Donkey Pig Pin Zinc Alloy Pins for Women and Men (Colorful)

DEZHAN$13.6010 rev

8mo ago

EQVYG 3PCS Mouse Ear Holder for Backpack Theme Park Trip Essentials Bag Charm Adjustable Keychain Colorful Lanyard Organizer Decor White Black

EQVYG$9.96231 rev

11mo ago

Belle Enamel Pin

Disney$9.4954 rev

1y ago

What buyers say about disney pins

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall35%

“Amazing quality”

Ease Of Use9%

“easy to use”

Collectibles7%

“Now I have easy access to my collection”

Size-Overall6%

“They fit around the Disney ears perfectly”

Value For Money6%

“I feel the pricing was fair”

Color6%

“colors are bright”

Magnetic Strength/Adsorption5%

“Great magnets”

Durability5%

“Durable and easy to use”

Advertised Vs Actual Product5%

“As described”

Design-Overall3%

“The design and colors are excellent”

What buyers complain about

Size-Overall26%

“I shouldve read the dimensions because I thought it was going to be bigger”

Durability19%

“The last one broke at magic kingdom”

Quality-Overall10%

“very disappointed on the quality of this pin:”

Strap/String Quality10%

“Clasp slides off”

Value For Money7%

“Waste of money”

Functionality-Overall7%

“Ended up not really working for me”

Advertised Vs Actual Product3%

“Picture on box is not complete”

Strength3%

“however is very flimsy”

Print Quality3%

“Blurry and miss printed face”

Top return reasons

Size-Overall43%

Advertised Vs Actual Product15%

Magnetic Strength/Adsorption8%

Quality-Overall5%

Value For Money4%

Material Quality3%

Defective Material/Parts3%

Functionality-Overall3%

Color2%

Adhesion/Stickiness1%

Common questions

Is disney pins profitable to sell on Amazon United States?: The niche generates $224K/yr across 19 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.9%. Flapen's verdict: Skip it (40/100).
How competitive is the disney pins niche?: 11 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in disney pins?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.7%.
When does demand for disney pins peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the disney pins niche?: Listings span $7.13–$21.87; the average listing price is $11.13 (sweet spot $15–$100). The average incumbent carries 131 reviews — the moat a new listing must climb.