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Disney Luggage

Fail

Buyers convert on only 0.4% of searches, so Disney Luggage is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$365K/yr674K searches / yr
90-day growth
-3.9%search demand this quarter
Competition
34%top-5 click share · 9 brands · 25 sellers

Flapen Score

Disney Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Luggage is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Luggage 674K times last year and spent an estimated $365K. The top 5 brands take 96% of clicks. Demand peaks in Jul. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
-3.9%
Conversion, latest week
0.4%
Market size, estimated
$365Ka year
Peak month
July1.9× the quietest month
Top search term
disney luggage199K searches a year

02 · Price

A sale here is worth $125.93.

Listings sell for $125.93 on average, from $16.56 to $437.10. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $125.93 that is $0 to $13K a year per listing.

Average price
$125.93above the $15 to $100 sweet spot
Price range
$16.56–$437.10
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$13K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.6% of listings are out of stock. The average listing ranks #343 within Luggage. It carries 2,812 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
16.6%
Average rank
#343in Luggage
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
2,812per listing
Listings tracked
53

04 · Newcomers

13 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
13Amazon's first-year sales bar
Average brand age
36 months

Products

Top Disney Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

9 falling

Sellers

25

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

3%

  • Brand 142%
  • Brand 240%
  • Brand 39%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 3%)

Demand

Disney Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Disney Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney luggage199K/yr
  • disney suitcase84K/yr
  • minnie mouse suitcase45K/yr
  • disney suitcases for kids43K/yr
  • disney carry on luggage34K/yr
  • mickey mouse luggage35K/yr
  • minnie mouse luggage30K/yr
  • mickey mouse suitcase27K/yr
  • disney suitcases for adults29K/yr
  • disney luggage for kids30K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Luggage

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Zipper Quality”
6.6%of orders come back
“Bad zipper”
A buyer, on “Zipper Quality”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Disney Luggage questions

Answered from the same tracked data.