Disney Lanyard

Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

650K

Growth, 90 days vs prior 90

-19.5%

Conversion, latest week

1.8%

Market size, estimated

$116Ka year

Peak month

January1.4× the quietest month

Top search term

disney lanyard230K searches a year

Listings sell for $10.11 on average, from $6.94 to $19.31. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $10.11 that is $3K to $5K a year per listing.

Average price

$10.11under the $15 to $100 sweet spot

Price range

$6.94–$19.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$5K

Returns

1.8%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #701 within Accessories. It carries 563 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

8.1%

Average rank

#701in Accessories

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

563per listing

Listings tracked

11

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

34 months