Disney Keychain
FailBuyers convert on only 0.8% of searches, so Disney Keychain is a Fail.
- Flapen Score
- 34 / 100Ranks 14,892 of 16,930 Clothing, Shoes & Jewelry niches · −11 vs the category median of 4534
- Market size
- $173K/yr955K searches / yr
- 90-day growth
- +1.8%search demand this quarter
- Competition
- 67%top-5 click share · 9 brands · 30 sellers
Flapen Score
Disney Keychain against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Keychain is stronger. Inside it, weaker.
Market
The Disney Keychain market on Amazon at a glance
Shoppers on Amazon United States searched for Disney Keychain 955K times last year and spent an estimated $173K. The top 5 brands take 90% of clicks. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 955K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.
- Searches, last 12 months
- 955K
- Growth, 90 days vs prior 90
- +1.8%
- Conversion, latest week
- 0.8%
- Market size, estimated
- $173Ka year
- Peak month
- May1.6× the quietest month
- Top search term
- disney keychain280K searches a year
02 · Price
A sale here is worth $23.57.
Listings sell for $23.57 on average, from $5.96 to $247.86. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $23.57 that is $2K to $6K a year per listing.
- Average price
- $23.57inside the $15 to $100 sweet spot
- Price range
- $5.96–$247.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$6K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #15,629 within Keyrings, Keychains & Charms. It carries 403 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #15,629in Keyrings, Keychains & Charms
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 403per listing
- Listings tracked
- 18
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Disney Keychain products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
30
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Brand 139%
- Brand 230%
- Brand 311%
- Brand 46%
- Brand 54%
- Brand 63%
- Open — no brand owns it (3 brands, 7%)
Demand
Disney Keychain search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Disney Keychain search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- disney keychain280K/yr
- disney bag charm140K/yr
- disney bag charms76K/yr
- disney plush keychain69K/yr
- disney keychains53K/yr
- mickey mouse keychain60K/yr
- disney keychain plush48K/yr
- minnie mouse keychain37K/yr
- disney purse charms18K/yr
- mickey keychain29K/yr
Reviews and returns
What reviews say buyers love and hate about Disney Keychain
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Disney Keychain questions
Answered from the same tracked data.









