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Disney Jewelry Box

Fail

Shoppers spend an estimated $22K a year here, so Disney Jewelry Box is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$22K/yr61K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
59%top-5 click share · 15 brands · 44 sellers

Flapen Score

Disney Jewelry Box against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Jewelry Box is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Jewelry Box market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Jewelry Box 61K times last year and spent an estimated $22K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
1.2%
Market size, estimated
$22Ka year
Peak month
December3.3× the quietest month
Top search term
disney jewelry box31K searches a year

02 · Price

A sale here is worth $29.59.

Listings sell for $29.59 on average, from $12.17 to $99.54. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $29.59 that is $0 to $3K a year per listing.

Average price
$29.59inside the $15 to $100 sweet spot
Price range
$12.17–$99.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #1,155 within Shoe, Jewelry & Watch Accessories. It carries 898 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
13.1%
Average rank
#1,155in Shoe, Jewelry & Watch Accessories
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
898per listing
Listings tracked
26

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Disney Jewelry Box products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$2K$3K$4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

44

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 94%

Open market

14%

  • Disney33%
  • LUV HER21%
  • Disney Princess17%
  • Get Trend7%
  • LONGXIN6%
  • Giggle & Honey3%
  • Open — no brand owns it (9 brands, 14%)

Demand

Disney Jewelry Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Disney Jewelry Box search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • disney jewelry box31K/yr
  • disney princess jewelry box17K/yr
  • disney princess music box7K/yr
  • disney jewelry box for girls6K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Jewelry Box

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
34%of negative reviews mention “Size-Overall”
2.4%of orders come back
“It's definitely not the biggest box in the world”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Disney Jewelry Box questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data