Disney Hat

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $204K a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-3.7%

Conversion, latest week

0.9%

Market size, estimated

$204Ka year

Peak month

March1.6× the quietest month

Top search term

disney hat294K searches a year

Listings sell for $18.09 on average, from $7.49 to $34.08. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $18.09 that is $2K to $5K a year per listing.

Average price

$18.09inside the $15 to $100 sweet spot

Price range

$7.49–$34.08

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

5.3%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #4,867 within Baseball Caps. It carries 811 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

3.6%

Average rank

#4,867in Baseball Caps

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

811per listing

Listings tracked

101

29 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

29

Successful launches

8Amazon's first-year sales bar

Average brand age

38 months