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Disney Easter

Fail

Demand is soft, at -97.2% this quarter, so Disney Easter is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$13K/yr94K searches / yr
90-day growth
-97.2%search demand this quarter
Competition
83%top-5 click share · 5 brands · 46 sellers

Flapen Score

Disney Easter against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Disney Easter is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Disney Easter market on Amazon at a glance

Shoppers on Amazon United States searched for Disney Easter 94K times last year and spent an estimated $13K. All 5 brands take every click. Demand peaks in Feb–Mar–Apr. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -97.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $13K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-97.2%
Conversion, latest week
1.0%
Market size, estimated
$13Ka year
Peak month
March230.3× the quietest month
Top search term
disney easter eggs35K searches a year

02 · Price

A sale here is worth $13.91.

Listings sell for $13.91 on average, from $6.53 to $24.78. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $13.91 that is $0 to $1K a year per listing.

Average price
$13.91under the $15 to $100 sweet spot
Price range
$6.53–$24.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #1,822 within Luggage. It carries 438 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#1,822in Luggage
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
438per listing
Listings tracked
8

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
33 months

Products

Top Disney Easter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

46

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 136%
  • Brand 233%
  • Brand 316%
  • Brand 49%
  • Brand 55%

Demand

Disney Easter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecJanFebMarAprMayJunOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 230.3×

Search terms

Top Disney Easter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • disney easter eggs35K/yr
  • disney easter basket20K/yr
  • mickey mouse easter eggs5K/yr
  • prefilled easter eggs disney4K/yr
  • disney surprise eggs6K/yr
  • disney eggs6K/yr
  • character easter basket7K/yr
  • disney easter egg fillers4K/yr
  • minnie mouse easter eggs4K/yr
  • disney prefilled easter eggs4K/yr

Reviews and returns

What reviews say buyers love and hate about Disney Easter

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Larger than expected”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Disney Easter questions

Answered from the same tracked data.