Disney Ears

Shoppers searched for this 7.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

7.1M

Growth, 90 days vs prior 90

-15.7%

Conversion, latest week

1.7%

Market size, estimated

$1.2Ma year

Peak month

March1.7× the quietest month

Top search term

disney ears3.0M searches a year

Listings sell for $9.93 on average, from $9.56 to $10.96. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $9.93 that is $30K to $40K a year per listing.

Average price

$9.93under the $15 to $100 sweet spot

Price range

$9.56–$10.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

3,000–4,000

Revenue per listing a year

$30K–$40K

Returns

6.0%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #28 within Headwear. It carries 773 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#28in Headwear

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

773per listing

Listings tracked

12

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months